Professional Services & Craftmanship

Latest

• 5 things a good digital consultant does

  As a consultant, you are usually involved with one or more customers on a project basis or on a temporary basis. They are unable to solve the tasks themselves and therefore seek external support. This article looks at five valid points of a result-oriented consulting activity to show that the consultant must not play the part of the yes-man or the conflict-averse.

  Professional Services & Craftmanship•Sebastian Heithoff•1 Dec 2022•6 minutes

  

• The "hourly rate" dilemma - selling value instead of time

  What is the right hourly rate? What is better, cheaper or more effective? We explain why you should think differently and why comparability is not purposeful.

  Professional Services & Craftmanship•WebGate Consulting AG•9 Mar 2021•3 minutes

  

• Is marketing (finally) becoming a profit center with MarTech?

  The idea of managing marketing as a profit center is gaining momentum with increasing digital transformation and the technologization of marketing (MarTech). This requires a changed mindset, new skills and mastery of the tools.

  Advanced•Sarah Seyr•9 Jan 2021•5 minutes