Category
773 articles
Smart Communication is all about ’Reaching Engaging Communication Beyond Ourselves’. — The ”Smart Communication“ white paper was written as a thought-provoking guideline.
Internal CommunicationAndreas Weber5 minutes
In this post you’re going to learn about key trends that will affect how you’ll get more new clients. We’ll cover four major trends in traffic and content. Each trend will help or hinder your digital client acquisition in the coming year.
Sales / After SalesBertrand Blancheton5 minutes
In this article, we’ll cover the two most important metrics for mature marketing funnels, lifetime value, and churn rate. The great thing about digital marketing is the fact that it’s measurable and transparent. Results are easily tracked and compared to each other.
Sales / After SalesBertrand Blancheton4 minutes
Many large corporations are working at full speed to further develop their voice assistants. Assistants like Siri, Alexa and Google Asssistant are already familiar to many and have at least used it on their mobile phones. But where are the chances in this technology and what are voice-supported assistance systems?
Beginner / BasicBenjamin Talin6 minutes
The term was born in 1977, but it is still true. It is increasingly difficult for companies to find and retain the right talent. The supply of these highly qualified workers will determine the future of many companies.
Human RessourcesBenjamin Talin4 minutes
The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is changing customers.
CustomersBenjamin Talin4 minutes
Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what they demand.
Beginner / BasicBenjamin Talin6 minutes
The difference between digitization and digital transformation is greater than you think, but many use it as a synonym. We explain to you what it means to digitize something or to implement a digital transformation and why the difference is important for many companies to understand.
Strategy / VisionBenjamin Talin5 minutes
Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%). Especially in fashion, the competition from abroad is strong, with imports most frequently being made from Germany, France, and China. For 2018, experts expect a further growth of the e-commerce sector. Export through e-commerce remains an unexplored area that shows a lot of potential. In terms of marketing, an increase in sales promotions is expected, which makes product and promotion-oriented marketing tools indispensable.
Beginner / BasicMatteo Schürch6 minutes
Companies are often faced with the question of whether their current business model is still appropriate. We show the currently most successful and also most distributive business models and how they earn money. We also give examples of companies already working with these business models.
Strategy / VisionBenjamin Talin13 minutes
A study by IFH-FHS shows where the challenges but also opportunities for SMEs lie. Different industries have different approaches, and we show some points of this study.
StrategyBenjamin Talin4 minutes
Distributed Ledger, the technology behind Blockchain, has many possible applications and use cases. The advantages of the technology are clear and the characteristics of the Smart Contracts mean that this technology can be used in many different areas of our society. We show you examples of various areas from the industries, banking, business and public institutions.
Blockchain & Smart ContractsBenjamin Talin12 minutes
