Category
50 articles
AI adoption and tools are nice, shiny things, but in a business context, they don't really matter. The only moat is somewhere totally different. It's within your company and your brain, and it's called strategy.
Strategy / VisionBenjamin Talin16 minutes
From 2026, the Cyber Resilience Act will determine whether digital products are still marketable. It is not technology, but rather a lack of evidence, processes, and responsibilities that will pose a risk—especially for small and medium-sized enterprises. Cybersecurity will become a mandatory management task.
ITChristopher Schroer10 minutes
How are data protection and BCM related? The GDPR demands more than just data security; it requires availability and crisis resilience. In practice, however, data protection and business continuity management are often separated organizationally. This article shows why effective data protection fails without coordinated BCM and how companies can successfully integrate reporting requirements, recovery times, roles, and responsibilities.
ITChristopher Schroer14 minutes
Find out what Hyper Automation is as a holistic framework for the intelligent linking of technologies and strategic concepts.
ProcessesNicole Lontzek6 minutes
Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats.
Strategy / VisionBenjamin Talin12 minutes
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
According to Gartner, 80% of AI projects fail after the proof of concept. Find out how to avoid the PoC
AI & Machine LearningNicole Lontzek6 minutes
The Project Canvas by Antonio Nieto-Rodriguez offers a structured and flexible method for managing projects successfully. Here is everything you need to know.
Project ManagmentFrancesco Fusaro17 minutes
This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.
MarketingKai Bösterling17 minutes
Digital products and services are evolving at breakneck speed. New inventions or adaptations are added every day. Intellectual property or sensitive data must be specially protected in the process. As more and more companies switch to cloud-based solutions, the security standard of their own network architecture must also be reconsidered. This is where the "Zero Trust" concept comes into play. It is based on the "need-to-know" principle and turns our fundamental understanding of trust on its head.
TechnologyNicole Lontzek10 minutes
Organizations have to face the new changes around digitalization and digital transformation. This means breaking new ground and trying to adapt to the changes.
OrganizationMario Dönnebrink8 minutes
Employer branding or algorithm matching: How can HR policy promote talent? How good work succeeds beyond performance pressure through reflection, co-determination and empowerment.
CultureSimone Belko7 minutes
