Category
50 articles
When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for yourself.
Better PracticesBenjamin Talin5 minutes
The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not. Thus, corporate culture is becoming one of the most important aspects of digital transformation.
CultureBenjamin Talin7 minutes
All industries are affected by different trends. These trends are the driver for many projects related to digital transformation and digitization. We show you the top 5 trends that will completely change our industries as they are.
AdvancedBenjamin Talin6 minutes
Changing complex (social) problems is not easy. But first we need to start with the basics and understand the 3 most important steps when tackling these systems-level change initiatives.
Strategy / VisionBenjamin Talin6 minutes
Creating a future for our economy, our planet and our society might seem like a big thing but in the end its about commitment and the use of technology and our knowledge for good.
Strategy / VisionBenjamin Talin6 minutes
With these websites you will find the best fonts for all your marketing needs. All websites offer free fonts to download and use. Find out about the best font websites here.
MarketingBenjamin Talin5 minutes
In this article, we’ll cover the two most important metrics for mature marketing funnels, lifetime value, and churn rate. The great thing about digital marketing is the fact that it’s measurable and transparent. Results are easily tracked and compared to each other.
Sales / After SalesBertrand Blancheton4 minutes
Many large corporations are working at full speed to further develop their voice assistants. Assistants like Siri, Alexa and Google Asssistant are already familiar to many and have at least used it on their mobile phones. But where are the chances in this technology and what are voice-supported assistance systems?
Beginner / BasicBenjamin Talin6 minutes
The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is changing customers.
CustomersBenjamin Talin4 minutes
Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what they demand.
Beginner / BasicBenjamin Talin6 minutes
Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%). Especially in fashion, the competition from abroad is strong, with imports most frequently being made from Germany, France, and China. For 2018, experts expect a further growth of the e-commerce sector. Export through e-commerce remains an unexplored area that shows a lot of potential. In terms of marketing, an increase in sales promotions is expected, which makes product and promotion-oriented marketing tools indispensable.
Beginner / BasicMatteo Schürch6 minutes
Distributed Ledger, the technology behind Blockchain, has many possible applications and use cases. The advantages of the technology are clear and the characteristics of the Smart Contracts mean that this technology can be used in many different areas of our society. We show you examples of various areas from the industries, banking, business and public institutions.
Blockchain & Smart ContractsBenjamin Talin12 minutes
