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773 articles
AI adoption and tools are nice, shiny things, but in a business context, they don't really matter. The only moat is somewhere totally different. It's within your company and your brain, and it's called strategy.
Strategy / VisionBenjamin Talin16 minutes
A clear look at the problem of electronic waste. This includes how big the problem is, the new rules that are being created to deal with it, the solutions that affect the whole system, and the technologies that will help Europe get its raw materials back.
Waste Management & Circular EconomyRETURN - Mining e-waste for CRMs and precious metals21 minutes
QR invoices and eBills make payments easier. Learn about the main risks, common scams, and how to protect yourself effectively
Banking & Financial ServiceseBanking aber sicher!5 minutes
Most manufacturing platforms fail before they scale. Here's why – and the practical steps to build digital business models that create real value for everyone.
Strategy / VisionBenjamin Talin6 minutes
AI rarely fails in companies because of technical issues. It fails because of people who are afraid, don’t know what they’re allowed to do, and are fundamentally suspicious of change. As a behavior architect, Wolfgang Gehrer explains the five barriers that truly stand in the way of AI projects
AI & Machine LearningWolfgang Gehrer7 minutes
The biggest policy trap, and perhaps the most costly economic lesson of our time, is the myth of reindustrialization and the policies that promote it.
Public Administration & DefenseBenjamin Talin9 minutes
AI and digitalization are making companies more efficient than ever. But as technological scaling becomes the norm, a true competitive advantage emerges elsewhere: in perceived value in the market. Why the future belongs not only to scaling, but above all to value scaling.
Leadership & ManagementDaniel G. Bieber4 minutes
Multi-agent systems (MAS) are on the rise and represent the next step in the evolution of single-agent LLMS. They are autonomous, efficient, and promise cost savings. By following a few basic rules, you can use them to create entire AI-driven project teams.
AI & Machine LearningNicole Lontzek7 minutes
AI systems like ChatGPT, Gemini, and Perplexity are fundamentally changing how we discover and perceive brand messages. In addition to issues of machine readability, content formats that list and evaluate product features and functions are becoming increasingly relevant. For this reason, some are now arguing that the brand no longer matters. They claim that the new currency is the product’s hard facts—that is, its functions and features. The article examines GEO and the rational decisions made by AI in relation to brand perception. It answers the question of why emotional brand management is more important than ever.
MarketingKai Bösterling8 minutes
Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor content and a lack of strategy. But the LinkedIn algorithm was also to blame. Organic company content is rarely displayed in the feed. This post by LinkedIn B2B expert Simone Brett-Murati shows how SMEs with products that require explanation can benefit from the new LinkedIn algorithm in 2026.
Beginner / BasicSimone Brett-Murati6 minutes
Digital sovereignty isn’t just data residency. It’s about ownership, economic power, AI infrastructure, and who controls the future.
CloudBenjamin Talin16 minutes
Harness engineering defines rules, context, and feedback for AI agents—making it a key technology in modern AI systems.
AI & Machine LearningNicole Lontzek5 minutes
