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  • The Metaverse - Why it is more than hype

    With the metaverse, we are facing a shift that will change business models just as much as the Internet has in recent decades. Anyone who dismisses it as hype for gamers and nerds is closing their eyes to the advantages of early participation.

    Virtual Reality & Augmented RealityThomas Müller6 minutes

  • Crypto-Assets - a social capital game

    What is driving the price of crypto assets like tokens and NFTs? Is it just the utility of blockchain technology? No, the desire for belonging and status is the key factor! That's why the metaverse is so hot.

    Blockchain & Smart ContractsThomas Müller7 minutes

  • Ethics, trust, and explainability in artificial intelligence (AI).

    As artificial intelligence (AI) continues to evolve at a rapid pace, becoming part of more and more business processes, and as regulatory and customer pressures continue to mount, we need to address some very deep ethical issues. AI designers and developers in particular can help reduce bias and discrimination by addressing these areas of ethical consideration and using supporting toolkits.

    EthicsBritta Daffner4 minutes

  • Customer Success - What does it mean?

    This article serves as an introduction to the topic of Customer Success. Readers will learn what lies behind the buzzword and why it is worth introducing Customer Success as a strategy in corporate planning. They also receive tips for Customer Success measures in various phases of customer contact.

    ProcessesTatjana Galinker8 minutes

  • Neuromorphic Computing - Next Generation AI

    The development of artificial intelligence is progressing at a rapid pace. The next AI generation is already on the advance. And with this generation, we are getting closer and closer to the idea of approximating humans. This is because we are making use of a well-known concept from neuroscience - the function of spikes and neurons.

    AI & Machine LearningNicole Lontzek4 minutes

  • Understanding Consumer Behavior Patterns Through 3D Data Visualization

    Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.

    DataVirtualitics - smarter decision through multi-dimension data visualizations and easy to use AI4 minutes

  • 5 good reasons for digital twins

    We encounter large data sets more and more often in everyday life. The important thing here is to put the large amounts of data into a format in which we can read out patterns in order to better understand behavior and make predictions. Digital twins give us exactly this capability. They enable us to improve business performance and make well-informed decisions.

    Smart- and Big DataNicole Lontzek6 minutes