Business Modell

Latest

• What is a digital ecosystem? – Understanding the most profitable business model

  Amazon, Google, Apple & Co. grew their own digital ecosystems. We explain what digital ecosystems are and what roles you can have as an individual and as a company to participate or create own ecosystems in the digital world.

  Trends•Benjamin Talin•9 Dec 2020•15 minutes

  

• Digitization - New business models for SMEs

  Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.

  Beginner / Basic•Benjamin Talin•6 Dec 2020•7 minutes

  

• Service Design - How customer experience creates added value

  Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

  Strategy / Vision•Kai Bösterling•14 Oct 2020•15 minutes

  

• Future Business – Narratives and Business Models in a change

  We have to think about new narratives when it comes to making business in the future. Business models, structures, stakeholder etc. will all change – so need the businesses.

  Strategy / Vision•Benjamin Talin•14 May 2020•7 minutes

  

• The IoT – high ambitions, slow conversion: What's going wrong?

  Today, one could say the IoT has successfully proliferated and by now it is almost the exception if there is still an industrial company out there that is not concerned about the Internet of Things (IoT). According to a recent Gartner survey, 75% of industrial companies had already invested in IoT projects by the end of 2018. Before 2018, the figure was <25%. However if you ask around among the IoT managers of those companies, each of them has the feeling that they are "behind" and do not believe that they are making progress as fast as they should in order to remain competitive.

  Strategy•Natalie Schnippering•24 Mar 2020•12 minutes

  

• Attention economy - Platforms and Content as the most powerfull business model

  The war for the best platform and content strategy is expanding also for the big digital corporates. Amazon is expanding, Disney is starting off but how does this model work and how can you build yourself such a platform?

  Strategy / Vision•Benjamin Talin•11 Dec 2019•7 minutes

  

• Exponential Change due to Exponential Growth

  Exponential Growth is a very important aspect of technology but also businesses. When we look at the pace of technology, we soon see why so many companies are struggeling to keep up.

  Technology•Benjamin Talin•13 May 2019•7 minutes

  

• Digitization is changing SMEs and their opportunities

  A study by IFH-FHS shows where the challenges but also opportunities for SMEs lie. Different industries have different approaches, and we show some points of this study.

  Strategy•Benjamin Talin•23 Jul 2018•4 minutes