Category
32 articles
The flexible office with the right mix of digital and analog infrastructure will make office work better, more effective and ... reduce costs in the future. So it's the right mix of virtual, digital work and analog, real encounters with each other that makes work successful.
Business ModellKai Bösterling10 minutes
DAOs are collective organizations owned and managed by their members, with everyone having a voice. Many analysts and industry insiders confirm that this type of organization is gaining importance and may even replace some traditional companies.
Business ModellBritta Daffner5 minutes
Especially in the wake of the Corona pandemic, more and more companies are organizing themselves independently of location. To grow sustainably in this structure and build a team, there are some aspects to consider. Dominik Angerer, co-founder and CEO of Storyblok, a tech company that operates completely remotely, explains what matters in remote work.
Leadership & ManagementDominik Angerer5 minutes
How do digital platform ecosystems like Amazon and Alibaba work? We show which business areas they have and what the future of such business models looks like.
Platform EconomyProf. Dr. Michael Fretschner8 minutes
Software as a Service (SaaS) offerings are almost indispensable these days. We explain what it is and how the SaaS approach works.
CloudLauri Kurki5 minutes
The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.
TrendsSimone Belko6 minutes
There are few things that have as much influence on a company's sales as the pricing of its products. With software products, pricing usually proves to be even more difficult, since no physical product is sold. Here, one must be able to answer the question of what added value the software offers the customer. Is it a question of time or cost savings? For example, is it about increasing efficiency or about structuring? Depending on the market and target group, different pricing structures can make sense. In this article, you will learn about the 5 most important Software-as-a-Service pricing models and what aspects you need to consider about each variant.
Business ModellNicole Lontzek6 minutes
Based on a recent study, this article provides a definition for digital transformation and will introduce you to the three key ingredients to a successful digital transformation framework. Implementing digital transformation is most certainty not easy and different challenges will arise from trying to achieve a substantial change. Learn here the leadership skills required for this process and everything else you need to commence your digital journey.
Strategy / VisionDr. René Bohnsack8 minutes
The success of digital applications, or apps for short, is unstoppable. It's clear that everyone wants a piece of the "app" pie. But what makes digital applications successful? Which procedures help to keep the vision in sight and to achieve it? Which methods are useful or even indispensable? Get an overview of the success factors that reliably support you in developing a truly successful digital product.
Business ModellMarcus Funk10 minutes
No one needs to become a scientist to conduct experiments to test business ideas. However, there are a few basic principles to keep in mind. In this article, I discuss why validating business ideas is important and how experiments are most effectively implemented.
InnovationDr. Marcus Liehr10 minutes
Digital Business Models incl. examples - Here is what you need to know, we explain the characteristics of digital business models and give advice on how to start and where to be cautious.
Business ModellBenjamin Talin18 minutes
In today's era of big data, Artificial Intelligence (AI) and cognitive technologies are becoming a powerful focal point for businesses. They are increasingly being used to intelligently automate and accelerate business processes, make valid predictions, create more engaging and personalized customer interactions, and ultimately recommend the best possible approach to assess a business problem. And in doing so, create an enterprise that is data-centric, agile, and future-focused: the Cognitive Enterprise.
AI & Machine LearningBritta Daffner5 minutes
