Acquisition

Latest

• Data instead of cold calling - precision in sales thanks to technology

  Due to the high complexity in the sales process, one was always dependent on coincidences or luck in sales. It always took a large number of conversations and contacts before the first results became apparent. The result is a daily routine characterized by rejection and frustration. Today, however, there are more precise methods for acquiring new customers.

  Sales / After Sales•David Schneider•7 Jun 2023•13 minutes

  

• What does Sales 4.0 mean?

  The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.

  Sales / After Sales•Simone Brett-Murati•27 Apr 2023•4 minutes