AI

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• The multi-talent chatbot: Satisfied customers and rising sales figures

  A study by the ZHAW School of Management and Law and PIDAS shows: In Switzerland, the acceptance of chatbots has increased. This can basically be explained by three overarching trends. On the one hand, the popularity of messenger apps is increasing more and more. Over 4 billion users actively use the Whatsapp, Facebook Messenger, WeChat and Viber channels. On the other hand, artificial intelligence is becoming more and more present in our society and is being used by more and more companies - including for chatbots. Furthermore, nowadays most people have the demand for immediate and personalized support. Chatbots can help here, linking customer service and sales and bringing potential customers and sales staff together.

  Bots and Assistance Systems•Blaise Roulet•24 Aug 2022•5 minutes

  

• Ethics, trust, and explainability in artificial intelligence (AI).

  As artificial intelligence (AI) continues to evolve at a rapid pace, becoming part of more and more business processes, and as regulatory and customer pressures continue to mount, we need to address some very deep ethical issues. AI designers and developers in particular can help reduce bias and discrimination by addressing these areas of ethical consideration and using supporting toolkits.

  Ethics•Britta Daffner•2 Dec 2021•4 minutes

  

• Chinas AI supremacy - Why U.S. and EU are loosing the race for AI

  In the last few years and decades it was the Plan of China 2025 to ensure that it will be a leading economy by 2049 for their 100th aniversary. And it seems AI might be the first part where they gain leadership

  AI & Machine Learning•Benjamin Talin•14 Oct 2021•8 minutes

  

• Understanding Consumer Behavior Patterns Through 3D Data Visualization

  Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.

  Data•Virtualitics - smarter decision through multi-dimension data visualizations and easy to use AI•24 Sept 2021•4 minutes

  

• 3 technologies that retailers should not miss

  The retail industry has undergone major changes in recent years. Even now, new ideas and technologies are at the start, which open up many new possibilities to bring customers a new shopping experience.

  Technology•Benjamin Talin•9 Jun 2021•4 minutes

  

• NLP explained - What is Natural Language Processing?

  Natural Language Processing (NLP for short) links the machine processing of natural language in computer science. Based on the natural and written or spoken language, the computer can analyze, understand and process the language of humans.

  Technology•Bastian Maiworm•31 May 2021•6 minutes

  

• What is unstructured data? - Different types of data

  Unstructured data is information that exists in a non-normalized and non-identifiable data structure. Classically, this includes text, image, audio and video files that are not stored in databases. Especially in the environment of Big Data, unstructured data is of enormous importance.

  Beginner / Basic•Bastian Maiworm•27 May 2021•4 minutes

  

• 6 tips for successful projects with start-ups

  Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?

  Technology & Telecommunications•Bastian Maiworm•26 May 2021•6 minutes

  

• Scaling Artificial Intelligence (AI) - 4 Reasons for People and Enablement

  Data has been called the most valuable resource of the new world. Ultimately, however, people are essential to derive value from data and apply it in innovative ways. Leaders recognize that advances in intelligent automation and artificial intelligence will have a significant impact on the workforce. And that they need to invest in talent that understands the intersection of data and algorithms and their impact on workflows. This article highlights strategies that will have the greatest impact on closing organizational skills gaps.

  Human Ressources•Britta Daffner•30 Jan 2021•5 minutes

  

• 5 reasons when it's worth getting started with marketing automation

  Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.

  Digital Marketing•Adrian Schimpf•9 Jan 2021•4 minutes

  

• 25+ most used Tech Buzzwords - easily explained

  Every day we hear these words and sometimes they are used like everyone knows what they mean. Here you will find easy explanations for 25+ of the most used tech buzzwords.

  Technology•Benjamin Talin•6 Jan 2021•13 minutes

  

• 10 promising innovations that will change our world

  The world has witnessed a huge technological leap in the last decade. From the rise of smartphones and tablets to 3D printing, artificial intelligence and blockchain. As the saying goes, these technologies are here to stay and have not only generated the occasional stir, but have permanently changed our daily lives and the way we work. These 10 innovations have the potential to shape our future.

  Innovation•Britta Daffner•6 Jan 2021•5 minutes