Topic
7 articles
If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.
MarketingSimone Belko10 minutes
The concept of digital literacy combines skills in dealing with digital media with responsible action on the Internet. Everyone should be empowered at an early stage and in the long term to move confidently in the digital space. Only by teaching critical thinking can politics and business secure social prosperity in the long term by enabling innovation.
Environment & Social AffairsSimone Belko6 minutes
Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.
BrandDr. Irene Y. Kilubi4 minutes
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.
Social MediaDr. Irene Y. Kilubi5 minutes
Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?
CultureSimone Belko9 minutes
The worldwide political containment attempts of the COVID 19 virus make global mass surveillance and digital movement restrictions socially acceptable also in the West. There is considerable doubt as to whether this surveillance culture is useful in terms of informed and democratic pandemic control.
CultureSimone Belko10 minutes
In order to have a positive public perception, a company nowadays needs a common sense - the purpose. Closely related to this is corporate identity: it shapes the company's mission statement. The boundaries between corporate communications, community building, branding and design are fluid.
CultureSimone Belko9 minutes
