Topic
5 articles
What do crowdsourcing, crowdfunding and crowdmining have in common? The collective intelligence of the community creates new value through social collaboration. How does open innovation work?
BrandSimone Belko7 minutes
Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.
BrandDr. Irene Y. Kilubi4 minutes
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.
Social MediaDr. Irene Y. Kilubi5 minutes
Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.
MarketingSimone Belko5 minutes
Does the internet's liquid communication change the social discourse for better or worse? Digital media narratives and gamification give orientation, create identification and generate change processes. Content-based gamification is a great chance for companies to promote innovation and increase commitment through business narratives.
Human RessourcesSimone Belko5 minutes
