Brand collaborations and why collaborations between brands are a win-win
This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.
MarketingKai Bösterling17 minutes

Topic
4 articles
This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.
MarketingKai Bösterling17 minutes

Crises promote psychological stress and existential fears among employees. Is my job secure? Can I feed my family? What if costs continue to rise? How can I manage it all? To meet their employees' increased need for security while still promoting personal responsibility, companies should build a resilient culture of trust.
EthicsSimone Belko8 minutes

Everyone wants to learn from innovation and win with it: one of its challenges is the ability to enter into collaborations. It is one of the outstanding competencies that will be in demand in the future. However, this is tied to a mindset and that is not so easy to have. Different views on this and steps to acquire them can help to shape cooperations successfully.
Human RessourcesDr.Ursula Meyerhofer Fahlbusch8 minutes

Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?
Technology & TelecommunicationsBastian Maiworm6 minutes
