BIM is not only offering design in the construction industry, it can also be the way we share our data, the digital information management. In this article we explore what is a common data environment and how BIM can be one for the projects, bringing together digitalization and standardization.
Construction & Building Industry•Tequma AG••7 minutes
The phrase "data is the new oil" is floating around every organization and across industries. The value of data has become the focus of many C-Level executives and Senior Managers and since then companies started collecting as much data as they can. Nevertheless, it's not only about collecting and structuring data, but also about visualization and interpreting data to support fact-based decision-making.
Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.