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Digital Business

15 articles

Latest

  • Apps are only as good as their Application Performance Management (APM)

    Many companies have long since turned to apps in order to be able to do business faster and more agilely. However, they are often unaware that the various apps and programs can get in each other's way and place an excessive load on the corporate network. This is where a well set up Application Performance Management (APM) can help. This article shows how APM can support companies.

    ITKlaus-Peter Kaul5 minutes

  • Why you need to look at customers with a 360° view

    Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.

    Beginner / BasicGuntram Friede4 minutes

  • The big change is here: CEOs look to the future

    What do many business leaders think about the future of the global economy? The article offers some insights into the changes in the economic climate and the spreading geopolitical uncertainty.

    Markets & IndustryTradeshift4 minutes

  • 3 approaches to build businesses for remote work

    Especially in the wake of the Corona pandemic, more and more companies are organizing themselves independently of location. To grow sustainably in this structure and build a team, there are some aspects to consider. Dominik Angerer, co-founder and CEO of Storyblok, a tech company that operates completely remotely, explains what matters in remote work.

    Leadership & ManagementDominik Angerer5 minutes

  • 7 steps to a successful hackathon

    Hackathon - this word is on everyone's lips. But what does it actually mean? How can you and your company benefit from a hackathon and how do you implement something like this? I will tell you this and much more in this article "In 7 steps to a successful hackathon".

    Internal CommunicationKerstin Lindner6 minutes

  • Marketing Automation Tools - The most important functions at a glance

    Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain the most important functions and their future significance.

    Digital MarketingLauri Kurki7 minutes

  • Smart communication for digital business

    In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.

    MarketingSimone Belko6 minutes

  • Internationalization - the human factor decides

    To be internationally successful thanks to intercultural competence and strategic collaboration: For this, companies need an innovative corporate culture for internationalization. This can save work, build knowledge and motivate employees.

    Strategy / VisionSimone Belko6 minutes

  • 7 Lessons on Digital Transformation

    When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for yourself.

    Better PracticesBenjamin Talin5 minutes