Topic
97 articles
In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.
MarketingSimone Belko6 minutes
Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.
MarketingSimone Belko5 minutes
Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.
Beginner / BasicBenjamin Talin7 minutes
Many terms develop over time and are usually not understood. We will show you why customers and their shopping behaviour change and what showrooming and webrooming means in general.
CustomersBenjamin Talin4 minutes
The biggest challenge of digitization is not the adaptation of technologies, but the further development of working methods and organizational structures. While the industrial world was characterized by efficiency driven to the maximum with sophisticated processes, we now have to adapt to a world in which human abilities such as creativity, communication and empathy are released.
Beginner / BasicDorothee Töreki5 minutes
There are always mistakes that are made when it comes to the digital strategy. It's not about how to make a good strategy, but how to avoid mistakes.
Strategy / VisionBenjamin Talin4 minutes
For years, digital transformation has been an established term beyond the IT world. Reason enough to take a closer look at what has happened in practice since the emergence of this ongoing trend and what role intelligent technologies play - and will play in the future.
TechnologyMarkus Pichler5 minutes
Robotic Process Automation (RPA) is currently on everyone's lips. But what is it, anyway? Why should I use it in my company and what benefits can be generated by it? This article answers these questions and presents Robotic Process Automation as a technology for digitizing and automating business processes.
AI & Machine LearningMarcel Schneider6 minutes
When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for yourself.
Better PracticesBenjamin Talin5 minutes
The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not. Thus, corporate culture is becoming one of the most important aspects of digital transformation.
CultureBenjamin Talin7 minutes
Organizations must adapt to the rapid changes in technology. Linear growth is no longer appropriate with today's technology. It is much more about exponential growth, rapid adaptations and also changes through digital innovations. This is about the organization and how it must adapt to digitalization.
OrganizationBenjamin Talin7 minutes
What is "Digital Transformation" and why is it important? Here, some basic aspects are pointed out, an explanation of the areas is given and also what the most important factor in the change is.
Strategy / VisionBenjamin Talin8 minutes
