Topic
97 articles
For some years now, the term "digital mindset" has been an integral part of articles in social media networks and business literature. But what is actually behind it and why is digital mindset important at all?
Human RessourcesJulian Knorr6 minutes
There are plenty of ideas for digitization - what's missing are always the resources. What if the resources were already there, but you just didn't see them? The trick is the bottleneck. The article shows how to get to these capacities to finally give momentum to digitization activities!
Beginner / BasicWolfram Müller7 minutes
Especially in the wake of the Corona pandemic, more and more companies are organizing themselves independently of location. To grow sustainably in this structure and build a team, there are some aspects to consider. Dominik Angerer, co-founder and CEO of Storyblok, a tech company that operates completely remotely, explains what matters in remote work.
Leadership & ManagementDominik Angerer5 minutes
The concept of digital literacy combines skills in dealing with digital media with responsible action on the Internet. Everyone should be empowered at an early stage and in the long term to move confidently in the digital space. Only by teaching critical thinking can politics and business secure social prosperity in the long term by enabling innovation.
Environment & Social AffairsSimone Belko6 minutes
Digital transformation consists of more than just technology, processes and business models. Above all, transformation initiatives must focus on employees and their digital mindset. But until now, companies have invested primarily in technology and processes. This article looks at why this is not the successful path in the long term and how this problem can be solved.
CultureJulian Knorr8 minutes
Between endless planning or actionistic "just go for it," there's a simple middle ground for moving into uncharted territory. In iterations you achieve progress without having to "fail your way forward".
ProcessesCorinna Hischke8 minutes
The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.
MarketingDominik Angerer5 minutes
Based on a recent study, this article provides a definition for digital transformation and will introduce you to the three key ingredients to a successful digital transformation framework. Implementing digital transformation is most certainty not easy and different challenges will arise from trying to achieve a substantial change. Learn here the leadership skills required for this process and everything else you need to commence your digital journey.
Strategy / VisionDr. René Bohnsack8 minutes
Digitalization is a maximally ambiguous topic. It is reminiscent of the discussion about Industry 4.0, and it has also emerged from it. But what does digitization mean for you and your company? How do you get started and which topic do you tackle first? This practice-oriented article provides you with the most important information in a compact form.
ProcessesFrancesco Fusaro9 minutes
For digital transformation to succeed and companies to achieve digital excellence, products, processes and technology must be addressed and improved simultaneously.
Strategy / VisionJan Webering6 minutes
Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?
Technology & TelecommunicationsBastian Maiworm6 minutes
Constantly reacting to changes is exhausting. If the next change begins before the previous one has really been completed, things can get very bumpy. Here you will learn how to use the retrospective tool to stabilize situations, optimize processes and get back on track.
ProcessesCorinna Hischke7 minutes
