Topic
12 articles
Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.
Social MediaAlexandra Anderson4 minutes
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
What simple measures can help to improve online stores and increase sales?
Digital MarketingAlexandra Anderson4 minutes
In today's digital age, it is essential for companies to keep up with the times and interact with their customers in an appropriate manner. This era emphasizes the importance of platform marketing, especially in e-commerce. Platforms are more than just sales channels; they are strategic hubs where brands can not only expand their presence, but also build customer trust and foster customer loyalty. Join us on an exciting journey into the world of e-commerce growth hacks. Here we will explore strategies from optimizing your conversion rate to cleverly using influencer marketing to maximize your e-commerce success. In the following sections, we'll go through these strategies in detail and share best practices to further strengthen your business. Join us on this journey of discovery and immerse yourself in the world of e-commerce growth hacks on the road to sustainable success.
E-Commerce & Mail OrderSandra Kobel8 minutes
Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.
Beginner / BasicGuntram Friede4 minutes
A study by the ZHAW School of Management and Law and PIDAS shows: In Switzerland, the acceptance of chatbots has increased. This can basically be explained by three overarching trends. On the one hand, the popularity of messenger apps is increasing more and more. Over 4 billion users actively use the Whatsapp, Facebook Messenger, WeChat and Viber channels. On the other hand, artificial intelligence is becoming more and more present in our society and is being used by more and more companies - including for chatbots. Furthermore, nowadays most people have the demand for immediate and personalized support. Chatbots can help here, linking customer service and sales and bringing potential customers and sales staff together.
Bots and Assistance SystemsBlaise Roulet5 minutes
How do digital platform ecosystems like Amazon and Alibaba work? We show which business areas they have and what the future of such business models looks like.
Platform EconomyProf. Dr. Michael Fretschner8 minutes
The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.
MarketingDominik Angerer5 minutes
E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.
E-CommerceDIGITAL BREAKFAST5 minutes
Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain the most important functions and their future significance.
Digital MarketingLauri Kurki7 minutes
A recent study showed what customers expect from the retail experience. Especially tools like Cloud and AI/ML can help to improve the customer experience and tackle these challanges in eCommerce.
E-Commerce & Mail OrderUttam Tripathi4 minutes
Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%). Especially in fashion, the competition from abroad is strong, with imports most frequently being made from Germany, France, and China. For 2018, experts expect a further growth of the e-commerce sector. Export through e-commerce remains an unexplored area that shows a lot of potential. In terms of marketing, an increase in sales promotions is expected, which makes product and promotion-oriented marketing tools indispensable.
Beginner / BasicMatteo Schürch6 minutes
