Employer brand

Latest

• AI in marketing requires new evaluation standards

  This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”

  Marketing•Kai Bösterling•30 Jul 2025•16 minutes

  

• 12 measures for employer branding and employer attractiveness

  This article is about 12 measures to strengthen the visibility of the employer brand. It also discusses the respective benefits of these measures and how they can help.

  Employer Branding•Johanna Ehses•19 Sept 2023•8 minutes

  

• Boost your brand with corporate influencers - discover top 5 trends

  Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.

  Social Media•Dr. Irene Y. Kilubi•26 Apr 2023•6 minutes

  

• Remote Work Policy for Companies - 7 Steps to a Digital Nomad Policy

  This article is about the remote work offered by companies. We look at the topic from different angles and show why more and more companies are opting for remote work, based on studies. Learn how remote work influences employer attractiveness and what framework conditions need to be created in order to successfully switch to remote work. I'll also give you an insight into a variant that will be used by many companies in 2023.

  Human Ressources•Johanna Ehses•13 Mar 2023•7 minutes

  

• 6 success factors for your corporate influencer strategy

  This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article.

  Recruiting & Talent Acquisition•Johanna Ehses•17 Jan 2023•6 minutes

  

• Employer Branding Storytelling - How to make your company more human

  In this article you will learn what storytelling is, why you should use it for your employer branding and get techniques and practical tips to spread your stories externally and internally.

  Culture•Johanna Ehses•14 Nov 2022•6 minutes

  

• Employer Branding Strategy - 6 Steps to Get Started

  The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.

  Human Ressources•Johanna Ehses•15 Aug 2022•7 minutes

  

• New Work and Retention Management in the Health Sector

  Figures show that the health sector is facing a dramatic shortage of care in the coming years and decades, which endangers the well-being of people. In order to recruit new staff and retain existing staff, improvements in working conditions are necessary, especially in nursing.

  Healthcare & Social Affairs•Dr. Dirk Sven Kircher, M.Sc., B.A.•20 Jul 2022•11 minutes