Independence

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• Women entrepreneurs – these four factors determine your success when starting a business

  More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom and self-fulfillment. But what makes the difference between failure and growth? This article highlights four key success factors for female entrepreneurs: from early validation of the business idea and the targeted use of digital tools to strong networks and long-term thinking. Women who want to start their own business will find practical tips and inspiration here.

  E-Commerce & Mail Order•Alexandra Anderson•21 Jul 2025•4 minutes

  

• Independence from the cloud, M365 and co. - how to take the right steps now

  Dissolved governments, presidential elections, military conflicts. Somehow the world seems to be falling apart at the seams - even though it was already complicated five years ago, when the coronavirus crisis and the abolition of the EU-US Privacy Shield had just turned the world upside down. Almost everyone suddenly had to be able to work flexibly and remotely, while the legal basis for using US cloud providers and solutions collapsed before our eyes. What did the professionals do right - and what can we all learn for our own resilience?

  Cloud•Philipp Schneidenbach•24 Apr 2025•13 minutes

  

• Strengthen digital competencies: 3 tips for more sovereignty in dealing with technology

  Digital devices and software tools offer mid-sized businesses, small business owners, and the self-employed tremendous opportunities to make their day-to-day business lives easier. Family businesses, startups and solo self-employed people can successfully use programs and apps to make their work more effective. They don't even need to bring the professional know-how in all sub-areas to do so. However, they do need special soft skills and digital competencies to successfully compete in cyberspace with their products or services.

  Social Media•Simone Belko•19 Sept 2022•6 minutes

  

• Entrepreneurship - How do I start my own business

  Entrepreneurship is not easy. But what does it take to start a successful business? A guide for future entrepreneurs.

  Marketing•Kambis Kohansal Vajargah•28 Nov 2020•8 minutes