Internationalization

Latest

• Intercultural competence: a success factor in a globalised economy

  Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture.

  Culture•Simone Belko•9 Sept 2024•6 minutes

  

• Increase international reach - globalize image, sound and events

  Internationalize, think big and build international relationships. We explain what it takes to keep up with globalization trends.

  Marketing•DIGITAL BREAKFAST•14 Sept 2022•5 minutes

  

• Grow internationally - with culturally authentic translations

  The importance of cross-border trade is increasing - and with it cross-border eCommerce with new opportunities in cross-border retail. But entering new online markets is complex: translating a website, online store and product documentation into the relevant languages is not enough. The different cultural conditions and legal aspects, as well as the respective local customs for handling purchases, are just as crucial for success in international markets. And the project process - including smooth data transfer - needs to be well planned.

  Marketing•DIGITAL BREAKFAST•25 Oct 2021•3 minutes

  

• Internationalization - the human factor decides

  To be internationally successful thanks to intercultural competence and strategic collaboration: For this, companies need an innovative corporate culture for internationalization. This can save work, build knowledge and motivate employees.

  Strategy / Vision•Simone Belko•7 Dec 2020•6 minutes

  

• Localization - How to address customers in different countries

  Localization is more than just translating digital content into another language. It is the transport of meaning, often on several levels, into another language, another culture. It is therefore much more than just raping a text with GoogleTranslate.

  Digital Marketing•Johannes Grahmann•30 Nov 2020•4 minutes