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LinkedIn

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  • From Your LinkedIn Profile to Your Pipeline with the New LinkedIn Algorithm 2026

    Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor content and a lack of strategy. But the LinkedIn algorithm was also to blame. Organic company content is rarely displayed in the feed. This post by LinkedIn B2B expert Simone Brett-Murati shows how SMEs with products that require explanation can benefit from the new LinkedIn algorithm in 2026.

    Beginner / BasicSimone Brett-Murati6 minutes

  • 6 Tips for Advertisements on LinkedIn

    Most people have already realized that advertising on LinkedIn can be very useful. Whether you're a LinkedIn Ads professional or a newbie: Often, small details get lost in the shuffle, or you're just starting out and are grateful for a few good insider tips. We reveal our 6 most important learnings that are relevant for (almost) everyone.

    Social MediaPhilipp Reittinger4 minutes

  • Why you are more successful with social selling in B2B

    It is impossible to imagine business customer relations without personal selling. On the contrary, due to the anonymization of customer contacts, classic sales is experiencing a kind of "revival" at the moment. The only thing is that buying habits have become global and networking at the regulars' table has lost its effect. With social selling, new contacts can be made in a targeted manner and a network of relationships can be built up efficiently - worldwide in all industries.

    Sales / After SalesMoreThanDigital4 minutes

  • Do you understand the LinkedIn algorithm?

    It's not easy to achieve a good reach - on any social media, but many underestimate the long-term necessity and overestimate their short-term success on LinkedIn as it seems we have understood the code.

    Social MediaRoger Basler7 minutes