Marketing Automation

Latest

• From Zero to Sales - A Practical Example of Marketing Automation in the B2B Environment

  Now with marketing automation from zero to sales. Customer acquisition and retention in B2B should be highly personalized and yet efficient.

  Better Practices•Aivie•19 Jul 2022•6 minutes

  

• Use of transactional emails in marketing

  The majority of commercially sent emails are so-called transactional emails, such as order confirmations or password reset emails. But how can these also be used in marketing?

  Digital Marketing•DIGITAL BREAKFAST•26 Jan 2022•4 minutes

  

• Online Marketing to Marketing Automation - Why Complicate When It Can Be Simple?

  Online marketing needs to be rethought. Especially when we look at the possibilities of marketing automation, it is exciting to think about it. Here are some introductory thoughts.

  Digital Marketing•DIGITAL BREAKFAST•4 Oct 2021•4 minutes

  

• Marketing Automation Tools - The most important functions at a glance

  Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain the most important functions and their future significance.

  Digital Marketing•Lauri Kurki•8 Jan 2021•7 minutes

  

• Personalization in marketing for a better conversion rate

  Personalization in marketing leads to a better conversion rate. Marketing automation tools identify visitors online and serve them with personalized offers.

  Digital Marketing•Adrian Schimpf•6 Jan 2021•4 minutes