Personal Branding

Latest

• From Your LinkedIn Profile to Your Pipeline with the New LinkedIn Algorithm 2026

  Does your company have a LinkedIn page, but still have fewer than 1,000 followers? Until now, it has been difficult for B2B SMEs to gain visibility on Germany’s leading B2B platform. This is partly due to internal missteps, such as poor content and a lack of strategy. But the LinkedIn algorithm was also to blame. Organic company content is rarely displayed in the feed. This post by LinkedIn B2B expert Simone Brett-Murati shows how SMEs with products that require explanation can benefit from the new LinkedIn algorithm in 2026.

  Beginner / Basic•Simone Brett-Murati•29 May 2026•6 minutes

  

• Successful selling - digital and personal

  In the digital age, companies have the opportunity to convey both competence and passion to customers online at an early stage - just like a handshake and a personal conversation.

  Sales / After Sales•Jeanette Mutzner•19 May 2023•6 minutes

  

• More reach and customers through digital platforms

  Many of us are too young for the oil crisis of the 70s, but I lived through the DotCom bubble and the economic crisis of 2008. Looking back today at the events of that time, we now have some tools and opportunities for generating reach and new customer business that we would have given anything for back then.

  Sales / After Sales•Philipp Schneidenbach•24 Jun 2022•7 minutes

  

• Understanding digital visibility and building it yourself

  If you can't be seen, you can't receive requests because no one knows that person or company even exists.

  Digital Marketing•Eugen Grinschuk•2 Apr 2021•8 minutes

  

• Personal branding of the generations: 4 astonishing insights into social media use

  Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to 54), Generation Y (aged 22 to 35), also known as Millennials, and Generation Z (aged 16 to 21)? What do they pay particular attention to in their web presence and social media activity? How do they deal with self-expression and digital communication?

  Marketing•Dr. Irene Y. Kilubi•30 Nov 2020•5 minutes

  

• Are you a forward thinker, doer or pioneer? - Making yourself visible with personal branding

  Personal Branding is a tool that is becoming increasingly popular. Through the internet we can spread details about ourselves and our lives, which everyone can see and thus position ourselves.

  Social Media•Dr. Irene Y. Kilubi•30 Nov 2020•10 minutes

  

• Do you understand the LinkedIn algorithm?

  It's not easy to achieve a good reach - on any social media, but many underestimate the long-term necessity and overestimate their short-term success on LinkedIn as it seems we have understood the code.

  Social Media•Roger Basler•25 Mar 2019•7 minutes