Personalization

Latest

• How to get rid of cold calling - and win new customers for life

  Let's get this out of the way: In the 21st century, few companies are successful because their marketing is good or because they are successful at cold calling. This is especially true in B2B business. They are successful because they have products that deliver better results than others from the customer's point of view and/or a service that makes them irreplaceable for their customers. How can companies do "good marketing" and what alternatives do you have to cold calling? Find out here!

  Digital Marketing•Simone Brett-Murati•15 May 2024•6 minutes

  

• From AI to Programmatic Print: These Trends Shape Online Marketing 2023

  In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.

  Marketing•Hartmut Deiwick•3 May 2023•6 minutes

  

• How companies personalize (without being a tech company)

  What really matters to customers today is a personalized customer experience. Tech companies like Netflix are leading the way, but traditional companies shouldn't let that scare them away. Every company has the opportunity to personalize and start where it is conceptually, communicatively and technically. Because at the core of personalization are three information characteristics.

  E-Commerce•Britta Daffner•15 Feb 2021•4 minutes

  

• Personalization in marketing for a better conversion rate

  Personalization in marketing leads to a better conversion rate. Marketing automation tools identify visitors online and serve them with personalized offers.

  Digital Marketing•Adrian Schimpf•6 Jan 2021•4 minutes