SME

Latest

• Integrating AI into the marketing strategy of small businesses

  Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.

  Marketing•Alexandra Anderson•18 Mar 2024•5 minutes

  

• Futurism For SMEs as Untapped Potential

  Understand what futurism also means for SMEs and how smaller companies can also gain unique strategic advantages from futurism and strategic foresight.

  Strategy / Vision•Benjamin Talin•20 Feb 2024•10 minutes

  

• Breakthroughs in SMEs: How AI and digitalization lead to professional fulfillment

  Digital transformation isn't just changing the business world, it's opening doors to professional satisfaction and innovation. Dive into the world of SMEs and learn how digitization and AI can help people do more of what they love and how SMEs can thrive in this new era.

  AI & Machine Learning•Chris Jon Graf•30 Oct 2023•4 minutes

  

• Tackle and accelerate digital transformation (finally)

  The tech centres in Silicon Valley and Shenzhen stand for one thing like no other regions in our business world: speed! This demand is an integral part of every business model. The high-tech companies prove this anew every day. What can we learn from them for the digital transformation?

  Strategy / Vision•Mike Flache•21 Aug 2023•6 minutes

  

• Digitization for SMEs

  Today, using digital technology in the company is no longer an option, but has become a necessity in order to remain competitive. This is something that small and medium-sized enterprises (SMEs) in particular have been feeling more and more in recent years.

  Strategy / Vision•David Schneider•10 Aug 2023•10 minutes

  

• Why AI is not a "Magic Sauce" - The Reality Behind the Hype

  Advances in digital technologies continue to spawn trends that are touted as solutions to solve many problems in one fell swoop. The latest example is artificial intelligence, which promises to finally shift organizations up a gear in the implementation of their digital transformation. But especially with deep digital maturity, it would be better to take care of the basics instead of putting resources into "magic" solutions like artificial intelligence.

  AI & Machine Learning•Nicolas Zahn•9 Aug 2023•5 minutes