Topic
15 articles
Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.
Social MediaAlexandra Anderson4 minutes
Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.
Digital MarketingAlexandra Anderson5 minutes
What simple measures can help to improve online stores and increase sales?
Digital MarketingAlexandra Anderson4 minutes
Attracting new customers is always a challenge, but the blog remains important alongside many other channels.
Digital MarketingAlexandra Anderson5 minutes
Domains have become one of the most important topics for an online presence. But how do you find the right domain names?
Digital MarketingAlexandra Anderson5 minutes
Social media or social selling is becoming increasingly important. But you need the right content to be able to do social selling. You can find out how to find and structure the right content for you in this article.
Social MediaBastian Maiworm6 minutes
Can't afford expensive marketing as a startup? How about effective and inexpensive guerrilla marketing tactics?
MarketingSandra Kobel9 minutes
The tech centres in Silicon Valley and Shenzhen stand for one thing like no other regions in our business world: speed! This demand is an integral part of every business model. The high-tech companies prove this anew every day. What can we learn from them for the digital transformation?
Strategy / VisionMike Flache6 minutes
It takes a lot of courage, ambition and hard work to start your own business. That's why Barbara Wegmann has put together some practical lessons for founders and young entrepreneurs.
CultureBarbara Wegmann4 minutes
The best possibilities for survival are the unicorn startups with ratios of cumulative income to annual revenues that are less than negative one. The figure shows that only 40% of the startups have this high of ratio.
AdvancedDr. Jeffrey Lee Funk6 minutes
Investing in sustainability and for sustainable projects: This is one of the big megatrends among business angels and investors. It is about the good feeling of having invested "sensibly". But it is also about achieving a financial return in addition to a positive ecological and social impact. This is because many want to incorporate their values and life goals into their investments. Generation Y and projects or startups are in the sights of investors.
Environment & Social AffairsJoël Ch. Wuethrich5 minutes
This is about competencies. These are things that we do - demonstrably and observably - and how. So it's about learning, and learning by example is particularly stimulating. If we learn from others, the probability increases that we can also do something or at least tackle it. Therefore: let's learn from the approach of startups. The most important, because agile and out-of-the-box, techniques we can copy for our company and thus gain a bit of agility and new shores.
OrganizationDr.Ursula Meyerhofer Fahlbusch6 minutes
