Startups

Latest

• 3 tips to strengthen brand trust online

  How can trust in a brand be strengthened? The importance of authenticity and consistency and how cooperation can help.

  Brand•Alexandra Anderson•28 Jun 2024•4 minutes

  

• The right way to deal with AI

  AI models can harbor a number of risks. However, if artificial intelligence is used thoughtfully and responsibly, the use of such tools can also bring great potential.

  AI & Machine Learning•Alexandra Anderson•25 Apr 2024•7 minutes

  

• Integrating AI into the marketing strategy of small businesses

  Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.

  Marketing•Alexandra Anderson•18 Mar 2024•5 minutes

  

• Online marketing: 5 practical tips to help small businesses take off in 2024

  Especially at the beginning of the year, it is important for small businesses and freelancers to prepare for the many challenges in the coming year. Here are some practical tips that you can implement immediately to make 2024 a successful year for you and your business.

  Beginner / Basic•Alexandra Anderson•12 Jan 2024•4 minutes

  

• Tackle and accelerate digital transformation (finally)

  The tech centres in Silicon Valley and Shenzhen stand for one thing like no other regions in our business world: speed! This demand is an integral part of every business model. The high-tech companies prove this anew every day. What can we learn from them for the digital transformation?

  Strategy / Vision•Mike Flache•21 Aug 2023•6 minutes

  

• Unlock the potential of parcel logistics: lessons from the disruptors and innovators

  Newcomers are challenging existing thinking in parcel logistics. Rather than seeing this as a threat, incumbent companies should seize the opportunity to integrate new ideas. This means streamlining their operations and becoming greener and more customer-focused.

  Transportation & Logistics•Simon Seeger•1 Jun 2023•4 minutes

  

• "Meaningful" investing in the world of Generation Y

  Investing in sustainability and for sustainable projects: This is one of the big megatrends among business angels and investors. It is about the good feeling of having invested "sensibly". But it is also about achieving a financial return in addition to a positive ecological and social impact. This is because many want to incorporate their values and life goals into their investments. Generation Y and projects or startups are in the sights of investors.

  Environment & Social Affairs•Joël Ch. Wuethrich•14 Apr 2022•5 minutes

  

• 6 tips for successful projects with start-ups

  Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?

  Technology & Telecommunications•Bastian Maiworm•26 May 2021•6 minutes

  

• What is FinTech, InsurTech and HealthTech? - Explanation and basics

  FinTech, InsurTech and HealthTech are buzzwords in the digital transformation of the banking and insurance sector. What lies behind them? And when did digitalization actually begin?

  Banking & Financial Services•Frank Genheimer•8 Feb 2021•4 minutes