Brand

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• Community Management - Successful communication with customers

  Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.

  Marketing•Simone Belko•7 Dec 2020•5 minutes

  

• Localization - How to address customers in different countries

  Localization is more than just translating digital content into another language. It is the transport of meaning, often on several levels, into another language, another culture. It is therefore much more than just raping a text with GoogleTranslate.

  Digital Marketing•Johannes Grahmann•30 Nov 2020•4 minutes

  

• Personal branding of the generations: 4 astonishing insights into social media use

  Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to 54), Generation Y (aged 22 to 35), also known as Millennials, and Generation Z (aged 16 to 21)? What do they pay particular attention to in their web presence and social media activity? How do they deal with self-expression and digital communication?

  Marketing•Dr. Irene Y. Kilubi•30 Nov 2020•5 minutes

  

• Are you a forward thinker, doer or pioneer? - Making yourself visible with personal branding

  Personal Branding is a tool that is becoming increasingly popular. Through the internet we can spread details about ourselves and our lives, which everyone can see and thus position ourselves.

  Social Media•Dr. Irene Y. Kilubi•30 Nov 2020•10 minutes

  

• Service Design - How customer experience creates added value

  Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

  Strategy / Vision•Kai Bösterling•14 Oct 2020•15 minutes

  

• Do you understand the LinkedIn algorithm?

  It's not easy to achieve a good reach - on any social media, but many underestimate the long-term necessity and overestimate their short-term success on LinkedIn as it seems we have understood the code.

  Social Media•Roger Basler•25 Mar 2019•7 minutes