Category
184 articles
Trainers and education professionals need to present themselves well in the real and virtual world. That is why I have specialized in the implementation of new teaching and training methods. As a webinar designer you have to be involved in the development of new forms of knowledge transfer.
TrendsRaffaele Sciortino5 minutes
Digitalization has arrived in the conservative real estate industry and is being driven primarily by so-called PropTech companies. But what is behind the buzzword PropTech? What business models and trends exist in the field and what significance do they have for the real estate industry?
Real EstateMathias Baumeister5 minutes
Leadership in the digital world demands new skills and competencies from managers. Both dealing with digitization and initiating digitization processes. To ensure that you as a manager are fit and resilient for the future, it is advisable to take a closer look at the following points.
OrganizationGerri Hagspiel7 minutes
Digitalization and Organization 4.0 are important drivers for the new way of working. Technology makes it possible to create new working models, but leadership and organizational development must also be ready for this.
OrganizationMarcus König6 minutes
Today, "crypto" is hardly understood as an investment instrument. Crypto is obviously not crypto, and the positions on what is valid sometimes diverge diametrically, even between proven authorities. This leads to great uncertainty among experts, and even more so among the general public. This article aims to shed some light through the fog onto crypto and help distinguish crypto-scam from crypto-value. It will show which cryptoassets and crypto tokens have intrinsic value and how this could be measured in the future using fundamental value analysis methods. The two largest and oldest cryptos, BTC (of the Bitcoin network) and ETH (of the Ethereum network), serve as reference points and examples.
Blockchain & Smart ContractsMarkus Hammer19 minutes
Not a day goes by without a new podcast making headlines. Listeners enjoy gripping stories, while journalists and brands have discovered the podcast medium as a new communication channel.
MarketingNicolas Leuenberger6 minutes
In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.
Sales / After SalesBastian Maiworm5 minutes
In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.
MarketingHartmut Deiwick6 minutes
We analyze the building sector path until today, comparing the way we used to do things and how we do them now. Are we on an evolutionary path? Is digitalization on the way up? Why BIM can be a good (or bad) fit for the AEC sector? These questions we aim to clarify here, happy reading!
TrendsTequma AG5 minutes
The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.
Sales / After SalesSimone Brett-Murati4 minutes
All AI models today are trained on a very narrow set of data that is anchored in past knowledge (and it's not even your knowledge). Add to that the issues of transparency and bias, and you will understand that you are merely a prisoner, walking in circles in what you might think is the prison's backyard, but it's actually nothing but a room with no windows covered with images of the outdoors. Oh, and the door is locked from the outside. Do you really want Microsoft, Google, OpenAI, and others tech companies to be your warden?
AI & Machine LearningAric Dromi11 minutes
It's high time to prepare the surfboard. So that your company doesn't sink and benefits from the AI wave.
AI & Machine LearningGürcan Doguc3 minutes
