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31 articles
Not a day goes by without a new podcast making headlines. Listeners enjoy gripping stories, while journalists and brands have discovered the podcast medium as a new communication channel.
MarketingNicolas Leuenberger6 minutes
Software supply chain is the new topic for all manufacturing companies - and will soon affect more and more companies. Because all of a sudden, authorities, certifiers and customers want to know everything about what's in digital products. How did this come about, what is it about in detail, and what should be kept in mind?
Regulations & LawsPhilipp Schneidenbach9 minutes
Minimum Viable Product (MVP) is a term you often hear, but what does it mean? This article defines MVPs, their purpose in the business and software world and provides examples.
ITcodecoda9 minutes
The challenge of starting and growing networked platforms is big. But they also pose one of the most interesting business models in the digital world by leveraging network effects and the possibility for expansion. So how to grow a network and how to successfully start a platform? Here is the complete guide.
Platform EconomyBenjamin Talin11 minutes
Platforms are a preferable business models due to their scalability and potential profitability. But most platforms fail, and there are many reasons why this happens. Here you have a list of the 8 biggest mistakes that will potentially lead to failure of platforms.
Platform EconomyBenjamin Talin7 minutes
Technologies like NFTs, blockchain, virtual and augmented reality will change the way future consumers will interact with businesses and each other. An overview of Metaverse, digital fashion and digital horse racing.
Virtual Reality & Augmented RealityBitrock Digital Partners10 minutes
When it comes to social media advertising, many people think of Facebook, Instagram, or the rising star TikTok. Pinterest usually flies under the radar, even though the network has been around since 2010. Too bad! Because one thing can be said in advance: Compared to other platforms, Pinterest offers advertisers much less wastage.
Digital MarketingPhilipp Reittinger4 minutes
How do digital platform ecosystems like Amazon and Alibaba work? We show which business areas they have and what the future of such business models looks like.
Platform EconomyProf. Dr. Michael Fretschner8 minutes
What is the Metaverse? Why should you understand it, and what use cases does the metaverse even have? Here the Introduction and explanation of the next evolution of the internet.
InnovationBenjamin Talin16 minutes
E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.
E-CommerceDIGITAL BREAKFAST5 minutes
Facebook tries to distract from its negative press in October 2021 with the magic word "Metaverse". What is behind it still seems rather vague. Second Life and the Gogle Glass were attempts that went in a similar direction, but were unsuccessful. We will know more in 2030. Zuckerberg wants to have introduced Metaverse by then.
TrendsProf. Dr. Walter Simon3 minutes
In order for a website to be accessible online, a DNS entry must be made. The DNS entry establishes the connection between the IP address from the hosting and the domain name. Which entries can be made and what they are for is explained in this article.
AdvancedMatthias Gally4 minutes
