Internet Services & Multimedia

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• The 5 most important software-as-a-service pricing models

  There are few things that have as much influence on a company's sales as the pricing of its products. With software products, pricing usually proves to be even more difficult, since no physical product is sold. Here, one must be able to answer the question of what added value the software offers the customer. Is it a question of time or cost savings? For example, is it about increasing efficiency or about structuring? Depending on the market and target group, different pricing structures can make sense. In this article, you will learn about the 5 most important Software-as-a-Service pricing models and what aspects you need to consider about each variant.

  Business Modell•Nicole Lontzek•30 Sept 2021•6 minutes

  

• 7 reasons why Hybrid Events will be the future

  Hybrid events are events that can happen both in-person and virtually, giving the attendees the opportunity to decide how they want to participate in the event. Both in-person and virtual attendees have the same benefits of engaging with speakers, interacting with sponsors, and networking amongst themselves.

  Beginner / Basic•SCOOCS.co•28 Jul 2021•6 minutes

  

• User engagement - Strengthening the bond between users and the app

  What phases does a user go through when using an app, and how can you influence this in such a positive way as to create customer loyalty and user retention in the long term?

  IT•DIGITAL BREAKFAST•29 Jun 2021•5 minutes

  

• GAIA-X: Digital Reality Context of the EU Cloud Project

  GAIA-X is a new attempt by European companies to create an independent, secure cloud - and thus a platform that combines independence and data protection with the leading-edge approaches of hyperscalers from America and Asia. Is this realistic in the context of many failed projects such as Deutschland Cloud, Digitaler Personalausweis and endless digitization projects in public administration? What can IT experts and business expect?

  Cloud•Philipp Schneidenbach•14 Apr 2021•8 minutes

  

• This is how technology changes and divides us - A world full of extremes

  The internet and social media platforms have a big impact on our lives and they might even change and divide us in many ways. What are biases, filter bubbles, and why are social media platforms trying to divide us?

  Trends•Benjamin Talin•8 Apr 2021•9 minutes

  

• Developing websites for older people & What younger people can learn from them

  Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.

  Digital Marketing•memoresa GmbH•1 Feb 2021•7 minutes

  

• What is a digital ecosystem? – Understanding the most profitable business model

  Amazon, Google, Apple & Co. grew their own digital ecosystems. We explain what digital ecosystems are and what roles you can have as an individual and as a company to participate or create own ecosystems in the digital world.

  Trends•Benjamin Talin•9 Dec 2020•15 minutes