Category
335 articles
The digitalization and digital transformation of many areas of life has led to a major change in customer needs and expectations. Amazon, Google, Apple and Co. have built a world in which service has a completely new standard and this is changing customers.
CustomersBenjamin Talin4 minutes
Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what they demand.
Beginner / BasicBenjamin Talin6 minutes
Swiss retail has stagnated in 2017 with a slight plus in the food/near-food sector, and a slight minus in the non-food sector. E-commerce, however, has increased by 10% with an even bigger increase in cross-border purchases (23%). Especially in fashion, the competition from abroad is strong, with imports most frequently being made from Germany, France, and China. For 2018, experts expect a further growth of the e-commerce sector. Export through e-commerce remains an unexplored area that shows a lot of potential. In terms of marketing, an increase in sales promotions is expected, which makes product and promotion-oriented marketing tools indispensable.
Beginner / BasicMatteo Schürch6 minutes
Companies are often faced with the question of whether their current business model is still appropriate. We show the currently most successful and also most distributive business models and how they earn money. We also give examples of companies already working with these business models.
Strategy / VisionBenjamin Talin13 minutes
A study by IFH-FHS shows where the challenges but also opportunities for SMEs lie. Different industries have different approaches, and we show some points of this study.
StrategyBenjamin Talin4 minutes
Distributed Ledger, the technology behind Blockchain, has many possible applications and use cases. The advantages of the technology are clear and the characteristics of the Smart Contracts mean that this technology can be used in many different areas of our society. We show you examples of various areas from the industries, banking, business and public institutions.
Blockchain & Smart ContractsBenjamin Talin12 minutes
Distributed ledger technology is the basis for all current systems such as Bitcoin, Ethereum, Litecoin, Hyperledger, etc. But what is it? What does Blockchain mean, and what are Smart Contracts? We help against confusion and explain the principles of crypto technologies.
TechnologyBenjamin Talin5 minutes
There are many different ways to get ideas or to work them out. It is helpful to use appropriate methods to work out these goals more efficiently. Here are the best techniques and methods for getting more ideas.
ProcessesBenjamin Talin17 minutes
A visual language is very important for all companies. Therefore it is also very practical if you can use royalty-free photos which don't cost you anything. With the help of these free available stock photo databases, pictures can be downloaded fast and simple. CC0 is also perfectly suited to use in your own materials without copyright problems.
MarketingBenjamin Talin5 minutes
For presentations, websites, flyers and much more you always need good pictures. We've put together a list of the best sites for free royalty-free images to help you find the right photos for your projects.
MarketingBenjamin Talin12 minutes
These factors are therefore the basis for successfully promoting autonomy and personal responsibility in agile teams.
Leadership & ManagementTrimetis AG6 minutes
