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• Artificial intelligence - marvel of technology or art?

  Digital technology is much more than just a means to optimise work. We invented it to increase our knowledge and create something new. Artificial intelligence (AI) raises fundamental questions: Is there a soul? How does the mind gain consciousness? Intelligent machines promise to repeat original creation: We want to understand where we come from and we are not willing to leave until we find out. Artificial intelligence and innovative companies are supposed to help.

  AI & Machine Learning•Simone Belko•21 Jan 2020•13 minutes

  

• Attention economy - Platforms and Content as the most powerfull business model

  The war for the best platform and content strategy is expanding also for the big digital corporates. Amazon is expanding, Disney is starting off but how does this model work and how can you build yourself such a platform?

  Strategy / Vision•Benjamin Talin•11 Dec 2019•7 minutes

  

• Any transformation starts with the individual – and digital transformations are no exception

  How our “red buttons”, personal values and priorities are connected to the company's purpose and values. Every (Digital) Transformation always starts with the individual.

  Organization•Dr. Thomas Gartenmann•28 Nov 2019•9 minutes

  

• Digital transformation as psychological transformation – an “INside job”

  Addressing the psychological dimension of the transformation. Individual and collective mindsets as well as the continuity and change as opposite poles.

  Advanced•Dr. Thomas Gartenmann•19 Nov 2019•9 minutes

  

• Leveraging Cloud & AI/ML for a better eCommerce & Retail experience

  A recent study showed what customers expect from the retail experience. Especially tools like Cloud and AI/ML can help to improve the customer experience and tackle these challanges in eCommerce.

  E-Commerce & Mail Order•Uttam Tripathi•1 Oct 2019•4 minutes

  

• Dynamic Capabilities in Uncertain Environments

  Dynamic Capabilities: How to learn and adapt as an organization in uncertain and complex environments to ensure sustainable success.

  Organization•Patrick Wilhelm•26 Sept 2019•3 minutes

  

• CSR in the supply chain - Traceability of clothing@kik

  Traceability is an important objective for the textile industry. In a pilot project the big clothing discounter kik used a blockchain to trace the production of its clothes.

  Better Practices•Anja Wilde•30 Jul 2019•5 minutes

  

• The 3 Strategic Goals of Machine Learning for Marketing

  AI-driven marketing leverages models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.

  AI & Machine Learning•Alex Mari•15 May 2019•4 minutes

  

• Exponential Change due to Exponential Growth

  Exponential Growth is a very important aspect of technology but also businesses. When we look at the pace of technology, we soon see why so many companies are struggeling to keep up.

  Technology•Benjamin Talin•13 May 2019•7 minutes

  

• 10 best Font Websites - awesome free fonts for commercial and personal use

  With these websites you will find the best fonts for all your marketing needs. All websites offer free fonts to download and use. Find out about the best font websites here.

  Marketing•Benjamin Talin•27 Mar 2019•5 minutes

  

• 2 Metrics That Will Get More Out Of Your Marketing Funnel

  In this article, we’ll cover the two most important metrics for mature marketing funnels, lifetime value, and churn rate. The great thing about digital marketing is the fact that it’s measurable and transparent. Results are easily tracked and compared to each other.

  Sales / After Sales•Bertrand Blancheton•22 Dec 2018•4 minutes

  

• A voice on the Internet - Voice assistants for customer communication

  Many large corporations are working at full speed to further develop their voice assistants. Assistants like Siri, Alexa and Google Asssistant are already familiar to many and have at least used it on their mobile phones. But where are the chances in this technology and what are voice-supported assistance systems?

  Beginner / Basic•Benjamin Talin•26 Oct 2018•6 minutes