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• Smart communication for digital business

  In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.

  Marketing•Simone Belko•7 Dec 2020•6 minutes

  

• Internationalization - the human factor decides

  To be internationally successful thanks to intercultural competence and strategic collaboration: For this, companies need an innovative corporate culture for internationalization. This can save work, build knowledge and motivate employees.

  Strategy / Vision•Simone Belko•7 Dec 2020•6 minutes

  

• Community Management - Successful communication with customers

  Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.

  Marketing•Simone Belko•7 Dec 2020•5 minutes

  

• Digitization - New business models for SMEs

  Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.

  Beginner / Basic•Benjamin Talin•6 Dec 2020•7 minutes

  

• 7 methods for a more efficient brainstorming incl. tips & tricks

  Brainstorming is becoming more and more important in a time of rapid change and flexible team structures. Besides methods of brainstorming, it is also important to know how to implement them successfully to filter out the best of all brainstorming methods.

  Culture•Benjamin Talin•5 Dec 2020•8 minutes

  

• Digitization made easy with OCR and ICR

  Although digitization is advancing, even today, companies still have a wide variety of documents only available in handwritten or typewritten form. Optical Character Recognition (OCR) and Intelligent Character Recognition (ICR) provide a remedy and many new possibilities for simplifying processes.

  Technology•Tobias Mohr•4 Dec 2020•5 minutes

  

• 8 tips on how managers use their scope for digital innovation

  Innovation is a goal. Digitalization is a permanent challenge. Both challenges challenge companies and managers alike and make even committed employees sit up and take notice. New business fields based on new analysis methods could open up. But what can middle management executives do who cannot themselves turn their company around in the direction of consistent innovation? This article shows the scope for action and outlines the necessary steps.

  Leadership & Management•Dr.Ursula Meyerhofer Fahlbusch•3 Dec 2020•6 minutes

  

• 9 classic SEO mistakes that many make

  Unfortunately, many still make the mistakes and optimize their website not at all or wrong. We show you typical mistakes that can be easily avoided and how to make your SEO more efficient with little effort.

  Beginner / Basic•Benjamin Talin•3 Dec 2020•5 minutes

  

• SEO: Useful for companies despite high costs?

  SEO is becoming more and more important for companies. The website becomes a central component for the success of any business. However, when it comes to the cost of SEO, you also have to be clear about what you want to achieve. Because SEO ensures long-term success.

  Beginner / Basic•Alexander Walz•2 Dec 2020•6 minutes

  

• Exponential guided innovation for Future-Back Strategies

  The world is changing faster than we think. How do we plan a roadmap for our innovation, and reinvention, strategy? Using exponential technology predictions as part of a Future-Back strategy will help us aim for a future projected reality. We would then put the strategy in place for our organization to meet and take advantage of the predicted future.

  Strategy / Vision•Lance Peppler•24 Nov 2020•8 minutes

  

• Service Design - How customer experience creates added value

  Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

  Strategy / Vision•Kai Bösterling•14 Oct 2020•15 minutes

  

• 7 Lessons on Digital Transformation

  When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for yourself.

  Better Practices•Benjamin Talin•9 Oct 2020•5 minutes