Category
335 articles
How can a digital resolution be made? We show how to conduct digital general meetings in a legally compliant manner.
Processesiteratec GmbH6 minutes
More and more employees are using their personal mobile number for business activities. Various instant messengers are already associated with the mobile number. Due to their simplicity and speed, these are becoming the universal communication tool for all personal and business issues, thus conquering companies. Already today, eMail has been largely displaced by instant messengers in some regions of the world.
Sales / After Salesreleai5 minutes
Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.
Digital Marketingmemoresa GmbH7 minutes
When employees use their private devices, such as smartphones or laptops, as work equipment, it becomes complicated for employers. On the one hand, employees want to work on their familiar devices, but on the other hand, management is obliged to comply with data protection. However, this dilemma between practicality and compliance can be solved.
Data protectionKarin Dietl5 minutes
MarTech is changing the game and the rules in marketing and communications. We talk about the necessary analytical skills for dealing with data, the right tools for data sovereignty, and a new mindset in many places to learn from customer data as a customer-facing area and to incorporate it strategically.
Digital MarketingSarah Seyr6 minutes
Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.
CRMJohannes Zinke8 minutes
The crisis is taking its toll on companies. And yet it is important to continue thinking about the company of the future. These 5 topics should come into focus now.
Strategy / VisionAllfoye Managementberatung GmbH9 minutes
A well-functioning Error Management Culture can help with digital transformation and also promote innovation. Here we explain why it is so important and what error culture means for companies.
CultureBenjamin Talin5 minutes
The worldwide political containment attempts of the COVID 19 virus make global mass surveillance and digital movement restrictions socially acceptable also in the West. There is considerable doubt as to whether this surveillance culture is useful in terms of informed and democratic pandemic control.
CultureSimone Belko10 minutes
A study of why CEOs fail found eleven prevalent reasons. Most of the eleven can be associated with a lack of emotional intelligence (EQ). EQ is a fundamental leadership ingredient, especially in today’s business world, in which cross-cultural interactions, the ability to attract, develop, and retain talent at all levels, teamwork, and increasing pace of change have become the new normal.
Leadership & ManagementIsabelle Nüssli7 minutes
The idea of managing marketing as a profit center is gaining momentum with increasing digital transformation and the technologization of marketing (MarTech). This requires a changed mindset, new skills and mastery of the tools.
AdvancedSarah Seyr5 minutes
Due to the rapid digital change, even established companies have to think more and more about innovations and new ideas. We show from our experience the 5 most important elements for this corporate innovation.
AdvancedBenjamin Talin4 minutes
