Advanced

Latest

• What distinguishes the business cloud from Google Drive & Co.

  The cloud lays the technical foundation for digital transformation. With the help of cloud solutions and the associated simplified and flexible access to virtual infrastructure/computing resources, companies can use new digital business models or develop new business processes. The step into the cloud begins with the underlying strategy and the selection of the cloud provider(s). What works in private with Google Drive & Co. is sometimes tricky in business. What does a company need to consider when moving into the cloud?

  IT•Steven Henzen•23 Apr 2021•5 minutes

  

• 11 Digital Business Models you should know incl. examples

  Digital Business Models incl. examples - Here is what you need to know, we explain the characteristics of digital business models and give advice on how to start and where to be cautious.

  Business Modell•Benjamin Talin•19 Apr 2021•18 minutes

  

• Proper community management must be crisis-proof - 4 wonderful starting points

  We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.

  Social Media•Dr. Irene Y. Kilubi•14 Apr 2021•5 minutes

  

• This is how technology changes and divides us - A world full of extremes

  The internet and social media platforms have a big impact on our lives and they might even change and divide us in many ways. What are biases, filter bubbles, and why are social media platforms trying to divide us?

  Trends•Benjamin Talin•8 Apr 2021•9 minutes

  

• Brand Safety - Buzzword or Threat?

  Brand Safety - Just a buzzword or a big danger for brands and companies. We clarify and explain why not only CEOs and CMOs should know about it.

  Brand•Thomas Koch•31 Mar 2021•4 minutes

  

• FinTech Ecosystems - The Future of the Financial Sector?!

  How to establish a functioning FinTech ecosystem and why digital ecosystems are becoming important in the financial world.

  Banking & Financial Services•Florian Gmach•26 Mar 2021•5 minutes

  

• 9 reasons why governments fail digital transformation

  What happens when nothing happens? Governments are extremely complex systems and there are major reasons why most governments fail digital transformation.

  Public Administration & Defense•Benjamin Talin•25 Mar 2021•8 minutes

  

• 12 best tips and tools for remote and virtual Brainstorming

  Most businesses are struggling that brainstorming and new ideas are not really happening virtually and remote. We show the best techniques and practical advice on how to brainstorm remote and virtual.

  Organization•Benjamin Talin•11 Mar 2021•9 minutes

  

• Lead generation is important for Inbound Marketing

  Traffic is not the only important metric when it comes to inbound marketing. Especially when over 80% of users quickly leave the site if they feel bothered by advertising. But, how can you do better?

  Marketing•Roman Swoboda•9 Mar 2021•6 minutes

  

• Central Bank Digital Currency (CBDC) - Digital Money for our Central Banks

  Central Bank Digital Currency (CBDC) is digital central bank money issued on a new technical infrastructure. While technically similar to private cryptocurrencies like Bitcoin and Ethereum, it is a legal tender issued by central banks. What businesses and especially consumers need to know about it.

  Public Administration & Defense•Dr. Patrick Schueffel•25 Feb 2021•9 minutes

  

• Important Crypto Trends for 2021

  The Crypto World is changing fast. Here are the biggest topic and trends around blockchain, crypto and crypto finance you have to know in 2021.

  Finance & Controlling•Tetyana Kohansal•23 Feb 2021•7 minutes

  

• How companies personalize (without being a tech company)

  What really matters to customers today is a personalized customer experience. Tech companies like Netflix are leading the way, but traditional companies shouldn't let that scare them away. Every company has the opportunity to personalize and start where it is conceptually, communicatively and technically. Because at the core of personalization are three information characteristics.

  E-Commerce•Britta Daffner•15 Feb 2021•4 minutes