Category
335 articles
Data, Insights and AI - we are in a new business world and management is evolving too. This article will help you understand the future of management.
Leadership & ManagementBenjamin Talin17 minutes
The reasons why AI will have a profound impact on code security and can be useful for code reviews.
IT-Security & Cyber SecurityPavan Paidy7 minutes
Brand creation is the creative and strategic process of turning an idea into a distinctive identity. It is like planting a seed that grows into a strong tree with the right care and optimal conditions. The key to successful brand creation lies in having a clear vision and designing all elements in such a way that they create a consistent and authentic overall image.
MarketingThorsten Ruhle6 minutes
This framework of 10 principles is intended to help both businesses and governments to implement AI in a better way and with less risk.
AI & Machine LearningBenjamin Talin13 minutes
The rapid progress of AI and digitalisation is forcing companies to question old strategies. If you not only want to grow, but also become the market leader, you need a clear roadmap. These five steps show you how to sharpen your digital identity, empower your employees and keep your strategy dynamic in order to be successful in the long term - while connecting people and technology.
Strategy / VisionChris Jon Graf5 minutes
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the customer journey.
Sales / After SalesRalf H. KOMOR5 minutes
Is penetration testing worth the investment? In this blog, we’ll break down the Return on Investment (ROI) of penetration testing, helping businesses understand its value beyond just being an expense.
IT-Security & Cyber SecurityKrishna Chaitanya Chaganti5 minutes
“Agile working” is a broad term that refers to a set of values and principles in our daily work that emphasize flexibility, a willingness to learn, teamwork, and rapid iterations. This applies not only to projects, but to them as well. “SCRUM” has become the prototypical term for agile working. Why is SCRUM not a project management method? And how do these two terms interact in today's project management?
AdvancedKarl Hitschmann7 minutes
In the digital economy, process automation is a critical factor for operational excellence. Intelligent systems take over some of the control of recurring everyday tasks. The key advantage: they are faster and more reliable. However, implementing software and AI for automation requires a focus on a clear business vision and fundamental customer needs. If you want to generate long-term added value, you should follow a few rules and critically question prevailing assumptions.
AutomationSimone Belko12 minutes
Throughout 2024, the WealthTech landscape in Southeast Asia has continued to evolve. However, there is a sizable gap between the developed financial centres and emerging economies in Southeast Asia. This article will provide a closer look at the current state and developments of WealthTech in Southeast Asia.
Banking & Financial ServicesUrs Bolt10 minutes
Are you drowning in sales metrics and losing sight of the big picture? Here's how to set your B2B sales up for success with just 5 KPIs. Simple, easy to understand and practical. Ready to get an overview? Then read on!
Sales / After SalesRalf H. KOMOR7 minutes
