Category
423 articles
Find out how artificial intelligence (AI) will shape the future in 2024 and why 'future literacy' and 'future agency' are crucial. We shed light on the technological trend, the social impact and the need for new skills in this hyper-digital era.
AI & Machine LearningBritta Daffner8 minutes
According to a recent survey, 22% of German companies offer smart services, 13 are preparing them and 50% are currently planning them (Friedrich, Meiren, Schiller 2021). Only 7% think they are using AI. Why is that?
AI & Machine LearningDr.Ursula Meyerhofer Fahlbusch8 minutes
The article highlights three key factors that will permanently change our reality. The effects on companies, society and our individual lives are not yet foreseeable, but we can already learn to deal with them and be better prepared for the future. A macabre example from economic history teaches us what can happen if we ignore these developments.
Research & DevelopmentDavid Schneider11 minutes
What needs to change to make governments future ready? Techno-Progressive Governance might be a completely different approach for Governments.
Public Administration & DefenseBenjamin Talin15 minutes
Can't afford expensive marketing as a startup? How about effective and inexpensive guerrilla marketing tactics?
MarketingSandra Kobel9 minutes
Today, marketing is far more than just a "nice extra". It is an elementary component of corporate strategy and plays a decisive role in achieving corporate goals. The role of the CEO in modern marketing strategy is complex and encompasses various aspects and fields of activity.
MarketingAlexander Löwe4 minutes
This article explores the growing wealth of Philippines' citizens, the demand for broader financial services, and the current state of the country's wealth management sector. The article delves into demographic challenges, the evolving wealth landscape, key players in wealth management, and the rise of new digital platforms. It also introduces the WealthTech landscape, emphasising the need for customer-centric solutions, new investment products, and the importance of a risk-based approach in long-term wealth creation. Lastly, it discusses the significance of user experience design in driving successful financial technology companies and concludes with a glimpse into the future of digital wealth management in the Philippines, focusing on technology-driven personalised services and the potential for growth in the mass affluent segment.
Banking & Financial ServicesUrs Bolt15 minutes
Creativity is the silent echo of thought that takes shape in the form of ideas. In order to ensure the constant flow of ideas, it is important to consciously engage with your own way of thinking and constantly cultivate it.
Beginner / BasicAlexander Löwe4 minutes
Do you regularly test new ideas in your sales and marketing strategies? Are your campaigns based on solid data rather than feelings and experience? If not, you are probably losing money or spending more money than necessary to achieve the same results. Read this article to find out what split testing is and why it can boost your sales.
MarketingDavid Schneider6 minutes
Understand the tools and techniques for predicting the future. Some of the most useful methods in futurology and foresight are explained.
TrendsBenjamin Talin14 minutes
What makes brands (whether products or companies) transparent, clear, valid and, above all, valuable? Here is a complete guide to brand development.
MarketingKai Bösterling16 minutes
Business without risks - everything under control - and know in good time if something goes wrong. The best thing to do is to have the right decisions ready and take countermeasures. Just a dream? Is it even possible without risks? Or do risks perhaps even have a positive side that we pay far too little attention to? Let's take an easy-to-understand look at the topic of enterprise risk management together.
Strategy / VisionPhilipp Schneidenbach9 minutes
