Topic
17 articles
Positive leadership should not only increase productivity and creativity, but also job satisfaction and commitment by focusing on strengths and well-being - read more here.
Leadership & ManagementSandra Dundler7 minutes
AI that tries to understand us, always has an open ear for us and talks to us. With images, texts and videos. Generative AI. An AI that generates content and is creative and intelligent in the process. Works?
AI & Machine LearningGürcan Doguc5 minutes
Companies today face the problem of recruiting and retaining staff. At least for as long as newly recruited employees stay at all. Long-term career opportunities and training programs are only one means of persuading employees to stay. But they lose their binding power. Mindful language in the company costs little and ensures a motivated daily routine.
CultureDr.Ursula Meyerhofer Fahlbusch6 minutes
In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.
BrandSebastian Heithoff8 minutes
Not a day goes by without a new podcast making headlines. Listeners enjoy gripping stories, while journalists and brands have discovered the podcast medium as a new communication channel.
MarketingNicolas Leuenberger6 minutes
Haven't meeting leaders in the familiar purpose become obsolete - be it that teams work largely independently - be it that the employees themselves already know what needs to be done - or even that the team sleepwalks into leading itself?
Leadership & ManagementDr.Ursula Meyerhofer Fahlbusch4 minutes
Artificial intelligence in corporate communications is becoming increasingly important. It is changing the way market participants exchange information and - whether we like it or not - is leading us into a new era.
BrandProf. Dr. Gerald Lembke7 minutes
Internal communication is changing rapidly. Intranets, apps and social media are also being used for employee communications. One tool that is only just gaining momentum is the use of dynamic screens, known as digital signage. Particularly for employees without a fixed PC workstation and in places where they spend a lot of time (canteen), these systems provide an ideal interface for obtaining information.
ITIbrahim Mazari5 minutes
It feels like the crises are multiplying like the heads of the Hydra in the Greek myth: For every head that is cut off, two new ones appear. Signs of fatigue are understandable in such situations, but it is precisely then that united forces would be put to good use. How can I, as a manager, mobilize energies now?
Internal CommunicationCorinna Hischke4 minutes
A good "communicator" knows how to push the right buttons to trigger a desired behavior. In everyday professional life - especially in hierarchical situations - this is commonplace. In this article, I show various manipulation techniques with practical examples and describe methods to undermine the manipulation.
Leadership & ManagementAva Hauser8 minutes
We need new ideas for our future - And the courage to put them into action. Analog skills such as communication, creativity, critical thinking and collaboration are becoming increasingly important.
CultureJutta Kallies-Schweiger4 minutes
MarTech is changing the game and the rules in marketing and communications. We talk about the necessary analytical skills for dealing with data, the right tools for data sovereignty, and a new mindset in many places to learn from customer data as a customer-facing area and to incorporate it strategically.
Digital MarketingSarah Seyr6 minutes
