Topic
10 articles
Understand the transformative power of the digital economy, its impact on business and society, and the future technologies that are reshaping our world.
Platform EconomyBenjamin Talin15 minutes
A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.
Sales / After SalesBastian Maiworm6 minutes
Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.
MarketingDavid Schneider8 minutes
Software supply chain is the new topic for all manufacturing companies - and will soon affect more and more companies. Because all of a sudden, authorities, certifiers and customers want to know everything about what's in digital products. How did this come about, what is it about in detail, and what should be kept in mind?
Regulations & LawsPhilipp Schneidenbach9 minutes
To survive tomorrow, we must step back and take a holistic approach. Understand the era of digital augmentation and why it is already around us.
Strategy / VisionAric Dromi4 minutes
I often discuss digitization with experts and am always amazed at how complicated digitization is approached. It's clear what needs to be done ... But then there's always this one argument: that people aren't behind it at all! But even the supposed resistance is - actually - quite simple and can be transformed into approval and motivated participation in one fell swoop.
Project ManagmentWolfram Müller5 minutes
Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.
Digital Marketingmemoresa GmbH7 minutes
Every day we hear these words and sometimes they are used like everyone knows what they mean. Here you will find easy explanations for 25+ of the most used tech buzzwords.
TechnologyBenjamin Talin13 minutes
"Sales House Rules" have often drastic effects on improving sales effec shortening sales cycle time and increasing conversion. Aware that there are countless more principles for B2B sales, let us focus on 9 simple but effective ones here.
Sales / After SalesManuel Hartmann6 minutes
Technology first? People first? Digital Transformation is about transforming the company, culture and finally also the people. Technology is a small part of the digital transformation journey, but not the solution itself.
Strategy / VisionBenjamin Talin7 minutes
