Topic
123 articles
How do digital platform ecosystems like Amazon and Alibaba work? We show which business areas they have and what the future of such business models looks like.
Platform EconomyProf. Dr. Michael Fretschner8 minutes
In order to find an optimal introduction to the topic of Industry 4.0, we should first clarify the terminology. After that, I will give you a brief outlook of the possibilities with short examples and their already existing applications. The goal should be to understand how far progress has already changed everyday life in many companies. Through this understanding, I want to take away your fear of these changes and encourage you to start with your own digital strategy for your company.
Markets & IndustryFriedrich Prötsch-Jechtl6 minutes
More and more companies are using chatbots to communicate with their customers. The motivating factors for using bots are usually increased efficiency, enhanced customer experience and cost reduction. However, many bot projects fail because they do not satisfy customers or have technical shortcomings.
Bots and Assistance SystemsSophie Hundertmark5 minutes
The digitization of business processes should lead to them offering a better experience and becoming more efficient. However, these benefits often also lead to stakeholders becoming more and more dependent on the IT systems used. In this article, I therefore highlight the increasingly important, but always often forgotten or only technically addressed topic of business continuity.
ITGeorg Hauzenberger9 minutes
Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the terms "vision", "mission", "strategy" or even ... "purpose" as a clear semantic convention. It is important what comes out at the end - namely the irrefutable positioning of a brand - but to clarify an optimal process within a collaboration in the brand team, it is important to have a clear understanding of the terms.
StrategyKai Bösterling11 minutes
The digitization of purchasing not only brings enormous efficiency gains and cost optimization. With the digital transformation of procurement processes, entirely new workflows become possible that change the way ordered products are handled - and open up further savings potential, for example in merchandise management.
ProcurementChristian Obeser4 minutes
Indirect procurement is often given only low priority. But it is precisely the unfavorable relationship between price and process costs that actually forces us to exploit all available savings potential here. And there are several of these along the process chain.
ProcurementChristian Obeser7 minutes
What does digital leadership mean and why does it have so many implications and shifts for leaders? The new focus and the new challenge.
Leadership & ManagementAva Hauser5 minutes
The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.
MarketingDominik Angerer5 minutes
... is the motto of many successful people and the unofficial motto of a new error culture. A leitmotif that is becoming increasingly important for entire companies and individual employees under the pressure to change brought about by digitization and Past-C19.
CultureAxel Liebetrau5 minutes
We encounter large data sets more and more often in everyday life. The important thing here is to put the large amounts of data into a format in which we can read out patterns in order to better understand behavior and make predictions. Digital twins give us exactly this capability. They enable us to improve business performance and make well-informed decisions.
Smart- and Big DataNicole Lontzek6 minutes
Digitalization is a maximally ambiguous topic. It is reminiscent of the discussion about Industry 4.0, and it has also emerged from it. But what does digitization mean for you and your company? How do you get started and which topic do you tackle first? This practice-oriented article provides you with the most important information in a compact form.
ProcessesFrancesco Fusaro9 minutes
