Topic
123 articles
If you belong to the first category of the curious and want to be involved from the beginning, stay tuned! Just for you is the following summary of the series "The business world in constant change, even outside technologies!" and the trailer for the new season.
Strategy / VisionGürcan Doguc9 minutes
Most people know mainly Bitcoin as a cryptocurrency. And Bitcoin was the first cryptocurrency based on such a technology, namely the blockchain. However, the blockchain is much more than just a cryptocurrency. Blockchain can be used to implement numerous different use cases. I would like to discuss a few from the medical, pharmaceutical & health sectors here.
Healthcare & Social AffairsEugen Grinschuk7 minutes
For digital transformation to succeed and companies to achieve digital excellence, products, processes and technology must be addressed and improved simultaneously.
Strategy / VisionJan Webering6 minutes
Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?
Technology & TelecommunicationsBastian Maiworm6 minutes
The cloud lays the technical foundation for digital transformation. With the help of cloud solutions and the associated simplified and flexible access to virtual infrastructure/computing resources, companies can use new digital business models or develop new business processes. The step into the cloud begins with the underlying strategy and the selection of the cloud provider(s). What works in private with Google Drive & Co. is sometimes tricky in business. What does a company need to consider when moving into the cloud?
ITSteven Henzen5 minutes
Designing structures more effectively, using tools correctly, and digitizing volunteer work. What opportunities do associations and clubs have in digitization?
Environment & Social AffairsSimone Dogu4 minutes
Many companies are wrestling with the challenges of digitization - are you? How do you go about it: comprehensive strategy for the big solution? It's a time-consuming path that brings late action. The quick fix, where you introduce a new digital tool, often falls short. The middle way does the trick, the way that comes from practical experience and has proven itself: in a few, clearly defined, manageable steps, you work with your team on concrete improvements. You gain experience that no one can take away from you - and implement digitization.
StrategyRegina Bergdolt5 minutes
The crisis is taking its toll on companies. And yet it is important to continue thinking about the company of the future. These 5 topics should come into focus now.
Strategy / VisionAllfoye Managementberatung GmbH9 minutes
Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.
Digital MarketingAdrian Schimpf4 minutes
Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain the most important functions and their future significance.
Digital MarketingLauri Kurki7 minutes
In today's era of big data, Artificial Intelligence (AI) and cognitive technologies are becoming a powerful focal point for businesses. They are increasingly being used to intelligently automate and accelerate business processes, make valid predictions, create more engaging and personalized customer interactions, and ultimately recommend the best possible approach to assess a business problem. And in doing so, create an enterprise that is data-centric, agile, and future-focused: the Cognitive Enterprise.
AI & Machine LearningBritta Daffner5 minutes
The massive changes in the age of digitization are taking managers into a new world, whether they want to or not. We need a new perspective on leadership if we want to help shape change instead of being exposed to it while complaining. With this in mind, I have formulated 5 guiding principles that place leadership in a new frame of reference. I would like to set impulses for newcomers who have hardly dealt with the topic so far.
Leadership & ManagementAva Hauser7 minutes
