Topic
67 articles
No one needs to become a scientist to conduct experiments to test business ideas. However, there are a few basic principles to keep in mind. In this article, I discuss why validating business ideas is important and how experiments are most effectively implemented.
InnovationDr. Marcus Liehr10 minutes
The SET Model helps to identify much more than just strategic ressoruce allocation. We show what it means and why you should look at these numbers closely.
Strategy / VisionBenjamin Talin7 minutes
Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?
Technology & TelecommunicationsBastian Maiworm6 minutes
Constantly reacting to changes is exhausting. If the next change begins before the previous one has really been completed, things can get very bumpy. Here you will learn how to use the retrospective tool to stabilize situations, optimize processes and get back on track.
ProcessesCorinna Hischke7 minutes
The simple definition of innovation in the business context. We also explain which different fields of innovation there are, what types of innovation are happening and the overall meaning.
InnovationBenjamin Talin15 minutes
Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.
BrandDr. Irene Y. Kilubi4 minutes
Technology Push is a term from innovation management, in which there is no acute demand for the product yet. This is different from technology pull: here there is an acute demand in the market, the customer is asking for a product and a solution.
TechnologyDr. Marcel Roth10 minutes
Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?
CultureSimone Belko9 minutes
The world has witnessed a huge technological leap in the last decade. From the rise of smartphones and tablets to 3D printing, artificial intelligence and blockchain. As the saying goes, these technologies are here to stay and have not only generated the occasional stir, but have permanently changed our daily lives and the way we work. These 10 innovations have the potential to shape our future.
InnovationBritta Daffner5 minutes
Due to the rapid digital change, even established companies have to think more and more about innovations and new ideas. We show from our experience the 5 most important elements for this corporate innovation.
AdvancedBenjamin Talin4 minutes
In order to have a positive public perception, a company nowadays needs a common sense - the purpose. Closely related to this is corporate identity: it shapes the company's mission statement. The boundaries between corporate communications, community building, branding and design are fluid.
CultureSimone Belko9 minutes
In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.
MarketingSimone Belko6 minutes
