Topic
12 articles
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
Are you drowning in sales metrics and losing sight of the big picture? Here's how to set your B2B sales up for success with just 5 KPIs. Simple, easy to understand and practical. Ready to get an overview? Then read on!
Sales / After SalesRalf H. KOMOR7 minutes
The rapid development of artificial intelligence (AI) has revolutionized B2B sales and created numerous opportunities for companies. By choosing the right AI application, companies can strengthen their sales, take a leading role in the market and achieve their business goals in the long term.
Sales / After SalesRainer Simmoleit5 minutes
In the digital age, the sales process has changed drastically. The traditional sales method, in which a salesperson actively approaches a potential customer, is now obsolete. Instead, companies are focusing more and more on the entire decision-making process of the buyer - the so-called "Buyer Journey". This blog article focuses in particular on the buyer journey in B2B sales. Even though the buyer journey in the B2C sector is very similar, the B2B buyer journey is usually much more complex, as the decision-making process is much more complex than in B2C.
Sales / After SalesBastian Maiworm5 minutes
In practice, a balanced approach can achieve the best results, Data-Driven minimizes risk while Serendipity helps find innovative and creative solutions.
DataDIGITAL BREAKFAST6 minutes
Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.
Sales / After SalesDavid Schneider12 minutes
That is the question most CxOs ask themselves when they need to face the challenge to implement BIM into their business. It is undoubtedly that the risk is there and pragmatically the director of the company can see more feasible to hire a salesman to boost those sales which is ultimately the goal for any change in a firm. Thus, in this article we explore the question; if we want to sell more, is BIM a good solution?
Construction & Building IndustryTequma AG4 minutes
Marketing and sales are like cats and dogs. But it doesn't have to be that way. Marketing and sales are two important functions in any business. When they work together, they can form an effective team that helps the company succeed. This article explains how to foster collaboration and align the systemic framework for the purpose of creating value.
OrganizationAngelika Ballosch8 minutes
Artificial intelligence is revolutionizing the lead generation process. In the past, lead generation was a time-consuming and difficult process that required sifting through mountains of data. With AI, lead generation can be done quickly and efficiently by automating the process of identifying potential customers and targeting them with personalized messages.
Sales / After SalesKI-TOOLPARTY - JEDER KANN KI8 minutes
What are the drivers that drive sales and also profit? We explain the key ingredients for sustainable growth.
Sales / After SalesDIGITAL BREAKFAST4 minutes
In this article, we’ll cover the two most important metrics for mature marketing funnels, lifetime value, and churn rate. The great thing about digital marketing is the fact that it’s measurable and transparent. Results are easily tracked and compared to each other.
Sales / After SalesBertrand Blancheton4 minutes
Customer wishes and needs change over time. Keeping an eye on trends is therefore an advantage for every entrepreneur. In the following I present the 10 latest digital trends of customer expectations to show how customers change and what they demand.
Beginner / BasicBenjamin Talin6 minutes
