SEO

Latest

• 4 steps to convert blog readers into paying customers

  Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.

  Digital Marketing•Alexandra Anderson•14 Oct 2024•5 minutes

  

• 5 reasons why a blog is the perfect marketing tool

  Attracting new customers is always a challenge, but the blog remains important alongside many other channels.

  Digital Marketing•Alexandra Anderson•21 Aug 2024•5 minutes

  

• SEO techniques for early-stage startups: search engine optimization with a limited budget

  How can you tackle SEO properly even with a limited budget? Here is a guide that is especially interesting for start-ups in the early phase.

  SEO & SEA•Sandra Kobel•23 Nov 2023•10 minutes

  

• SEO basics - 22 basics for website optimisation

  Every company should be aware that their website is the central contact point for customers. That is why easy discoverability also plays a role and for this purpose, one should understand the basics of search engine optimisation, abbreviated SEO, even as an entrepreneur.

  SEO & SEA•Benjamin Talin•18 Oct 2023•10 minutes

  

• The implementation of a digital sales strategy

  A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.

  Sales / After Sales•Bastian Maiworm•12 Sept 2023•6 minutes

  

• On-Page SEO: The Foolproof Beginner's Guide

  Achieving a higher ranking in search results can lead to more website visitors, leads, and sales. But how do you go about making sure your website ranks high? The answer lies in on-page optimization - getting the fundamentals right so your content stands out.

  Marketing•Erik Emanuelli•23 Jun 2023•5 minutes

  

• Content Automation - What Artificial Intelligence is Already Doing Today

  E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.

  E-Commerce•DIGITAL BREAKFAST•10 Nov 2021•5 minutes

  

• SEO relevant keyword research for SMEs

  We show you which elements a good keyword research consists of and how entrepreneurs can build their own keyword strategy. There are some elements to consider and you can also use some tools for this.

  Digital Marketing•Benjamin Talin•3 Dec 2020•7 minutes

  

• 9 classic SEO mistakes that many make

  Unfortunately, many still make the mistakes and optimize their website not at all or wrong. We show you typical mistakes that can be easily avoided and how to make your SEO more efficient with little effort.

  Beginner / Basic•Benjamin Talin•3 Dec 2020•5 minutes

  

• SEO: Useful for companies despite high costs?

  SEO is becoming more and more important for companies. The website becomes a central component for the success of any business. However, when it comes to the cost of SEO, you also have to be clear about what you want to achieve. Because SEO ensures long-term success.

  Beginner / Basic•Alexander Walz•2 Dec 2020•6 minutes

  

• SEO Basics - What is HTTPS?

  Security is becoming increasingly important on the Internet and 38% of websites do not yet use secure connections. We show what HTTPS is and why SSL encryption is important.

  Beginner / Basic•Benjamin Talin•2 Dec 2020•3 minutes

  

• What is content marketing? - With content to more reach

  Content marketing is a frequently mentioned tool. We explain what it is and why it has become such an important element in all marketing activities.

  Marketing•Benjamin Talin•2 Dec 2020•4 minutes