SME

Latest

• Integrating AI into the marketing strategy of small businesses

  Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.

  Marketing•Alexandra Anderson•18 Mar 2024•5 minutes

  

• Futurism For SMEs as Untapped Potential

  Understand what futurism also means for SMEs and how smaller companies can also gain unique strategic advantages from futurism and strategic foresight.

  Strategy / Vision•Benjamin Talin•20 Feb 2024•10 minutes

  

• Breakthroughs in SMEs: How AI and digitalization lead to professional fulfillment

  Digital transformation isn't just changing the business world, it's opening doors to professional satisfaction and innovation. Dive into the world of SMEs and learn how digitization and AI can help people do more of what they love and how SMEs can thrive in this new era.

  AI & Machine Learning•Chris Jon Graf•30 Oct 2023•4 minutes

  

• Tackle and accelerate digital transformation (finally)

  The tech centres in Silicon Valley and Shenzhen stand for one thing like no other regions in our business world: speed! This demand is an integral part of every business model. The high-tech companies prove this anew every day. What can we learn from them for the digital transformation?

  Strategy / Vision•Mike Flache•21 Aug 2023•6 minutes

  

• Digitization for SMEs

  Today, using digital technology in the company is no longer an option, but has become a necessity in order to remain competitive. This is something that small and medium-sized enterprises (SMEs) in particular have been feeling more and more in recent years.

  Strategy / Vision•David Schneider•10 Aug 2023•10 minutes

  

• Why AI is not a "Magic Sauce" - The Reality Behind the Hype

  Advances in digital technologies continue to spawn trends that are touted as solutions to solve many problems in one fell swoop. The latest example is artificial intelligence, which promises to finally shift organizations up a gear in the implementation of their digital transformation. But especially with deep digital maturity, it would be better to take care of the basics instead of putting resources into "magic" solutions like artificial intelligence.

  AI & Machine Learning•Nicolas Zahn•9 Aug 2023•5 minutes

  

• 9 Content Marketing Tips for Small Businesses

  Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.

  Beginner / Basic•Benjamin Talin•26 May 2023•6 minutes

  

• Digital innovation: ask your team to "destroy" the business model

  That the industry needs to drive digital innovation is clear. The question is how? A thought exercise can help to address the right issues - to "destroy" your own business model.

  Strategy / Vision•Mike Flache•27 Apr 2023•8 minutes

  

• Data protection and DSGVO - 5 stumbling blocks for SMEs

  For small and medium-sized enterprises (SMEs), it is often difficult to meet the data protection requirements according to the GDPR. Even with few resources for this topic, the data protection requirements apply to SMEs just as they do to larger companies, and so SMEs are not spared from audits by the data protection supervisory authorities. However, the need to act in a data protection-compliant manner should not only be seen in connection with possible fines and loss of reputation, but should also be used as a competitive advantage in view of the growing importance of data protection for end customers as well as in B2B business.

  Data protection•DIGITAL BREAKFAST•26 Mar 2023•7 minutes

  

• 7 cyber security risks in SMEs and what to do about them

  What are the mistakes to avoid in companies and startups regarding cyber security? We show 7 areas where SMEs are vulnerable to cyber criminals and where you can easily do something about it.

  IT-Security & Cyber Security•care4IT.ch GmbH•1 Aug 2022•7 minutes

  

• Digital Safety Training In Apps - Are They Worth It?

  Can apps help simplify safety briefings? What benefits digital safety briefings can have and 9 reasons why it's worth getting involved.

  Education / Training•Friedrich Prötsch-Jechtl•5 Jul 2022•6 minutes

  

• Success-oriented sales pipeline in the B2B environment

  What are the drivers that drive sales and also profit? We explain the key ingredients for sustainable growth.

  Sales / After Sales•DIGITAL BREAKFAST•21 Jan 2022•4 minutes