Topic
5 articles
From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back and forward.
Social MediaPhilipp Reittinger5 minutes
If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.
MarketingSimone Belko10 minutes
Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.
Social MediaPhilipp Reittinger6 minutes
What do crowdsourcing, crowdfunding and crowdmining have in common? The collective intelligence of the community creates new value through social collaboration. How does open innovation work?
BrandSimone Belko7 minutes
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.
Social MediaDr. Irene Y. Kilubi5 minutes
