Topic
36 articles
The rapid progress of AI and digitalisation is forcing companies to question old strategies. If you not only want to grow, but also become the market leader, you need a clear roadmap. These five steps show you how to sharpen your digital identity, empower your employees and keep your strategy dynamic in order to be successful in the long term - while connecting people and technology.
Strategy / VisionChris Jon Graf5 minutes
The use of modern diagnostics offers many opportunities in HR in the digital transformation. What is the best way to proceed? What tips are there?
Leadership & ManagementJulian Knorr4 minutes
Not every company is ready for more growth. Often there is a lack of clear leadership and the necessary infrastructure to scale up quickly. In fact, growing too fast can put even great companies in trouble. In this article, we look at the biggest dangers a company faces when it grows too quickly
Strategy / VisionDavid Schneider10 minutes
The tech centres in Silicon Valley and Shenzhen stand for one thing like no other regions in our business world: speed! This demand is an integral part of every business model. The high-tech companies prove this anew every day. What can we learn from them for the digital transformation?
Strategy / VisionMike Flache6 minutes
Futurology is science, trend research is the interpretation and extrapolation of already existing trends. What exactly it is and how you can benefit from both disciplines as an entrepreneur, you can read here.
Beginner / BasicKai Gondlach12 minutes
Again and again I hear the same sentences from friends and acquaintances. Kambis, how do I actually get started with marketing? Here are a few tips and tricks from practice.
MarketingKambis Kohansal Vajargah12 minutes
Many companies have long since turned to apps in order to be able to do business faster and more agilely. However, they are often unaware that the various apps and programs can get in each other's way and place an excessive load on the corporate network. This is where a well set up Application Performance Management (APM) can help. This article shows how APM can support companies.
ITKlaus-Peter Kaul5 minutes
Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.
Beginner / BasicGuntram Friede4 minutes
Organizations have to face the new changes around digitalization and digital transformation. This means breaking new ground and trying to adapt to the changes.
OrganizationMario Dönnebrink8 minutes
How can I test my own app automatically or with beta tests and then bring it to the app store? We show how to do that.
Mobile TechnologiesChristina Canclini6 minutes
That the industry needs to drive digital innovation is clear. The question is how? A thought exercise can help to address the right issues - to "destroy" your own business model.
Strategy / VisionMike Flache8 minutes
How do you get from the idea to your own app, which you can use successfully for your company? In this series of articles, you will learn about the individual phases in the development of an app and receive tips to make it a success. In this article, you will learn what needs to be considered when choosing the technology, the design and the implementation.
Mobile TechnologiesChristina Canclini6 minutes
