Topic
36 articles
The SET Model helps to identify much more than just strategic ressoruce allocation. We show what it means and why you should look at these numbers closely.
Strategy / VisionBenjamin Talin7 minutes
The cloud lays the technical foundation for digital transformation. With the help of cloud solutions and the associated simplified and flexible access to virtual infrastructure/computing resources, companies can use new digital business models or develop new business processes. The step into the cloud begins with the underlying strategy and the selection of the cloud provider(s). What works in private with Google Drive & Co. is sometimes tricky in business. What does a company need to consider when moving into the cloud?
ITSteven Henzen5 minutes
In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.
MarketingSimone Belko6 minutes
To be internationally successful thanks to intercultural competence and strategic collaboration: For this, companies need an innovative corporate culture for internationalization. This can save work, build knowledge and motivate employees.
Strategy / VisionSimone Belko6 minutes
Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.
MarketingSimone Belko5 minutes
Building your own social media strategy is not difficult. In only 5 steps you can deal specifically with the topic and start to win customers via social media.
Social MediaBenjamin Talin4 minutes
There are always mistakes that are made when it comes to the digital strategy. It's not about how to make a good strategy, but how to avoid mistakes.
Strategy / VisionBenjamin Talin4 minutes
The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not. Thus, corporate culture is becoming one of the most important aspects of digital transformation.
CultureBenjamin Talin7 minutes
Organizations must adapt to the rapid changes in technology. Linear growth is no longer appropriate with today's technology. It is much more about exponential growth, rapid adaptations and also changes through digital innovations. This is about the organization and how it must adapt to digitalization.
OrganizationBenjamin Talin7 minutes
As discussed in the first part of this series of articles, many IoT initiatives fail because of the dilemma between short-term revenue expectations while it is strategically unclear how to realize these. But the probably most common and at the same time likely most dangerous reaction remains the "Agile IoT" reaction or as it should better be called "Moving Target" reaction.
IoT - Internet of ThingsNatalie Schnippering5 minutes
Many entrepreneurs work for their dream. But only a few have clear strategies and also fields of action that they can pass on to their employees. We show how to go from the company's own dream to an applicable and understandable strategy in 7 steps.
Beginner / BasicMoreThanDigital Insights17 minutes
Key elements of a successful transformation. Using psychological aspects and customized programs to ensure that the most important dimensions of a transformation is met.
Strategy / VisionDr. Thomas Gartenmann9 minutes
